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    Fumi nicotine pouches

    Fumi Nicotine Pouches Product Review

    Written by: Louise Johnson



    Time to read 8 min

    By Louise Johnson

    Louise is a senior product tester for Two Wombats, with extensive experience in testing a range of nicotine products such as gum, patches, and pouches. She is passionate about helping people make informed decisions about the products they use.

    Additional Testing by Stephen, James, and Clare

    Introduction to Fumi

    Continuing the tradition of Swedish excellence, Fumi, headquartered in Ödeshög, Sweden, is a go-to brand for high-quality pouches. Each nicotine pouch is carefully crafted by the esteemed Snus Brothers, Kaj and Dennis, ensuring a premium experience every time. With a wide range of nicotine pouch options to suit all preferences—from lighter and milder strengths for casual users to robust variants for seasoned aficionados—Fumi has something for everyone!

    But what makes Fumi nicotine pouches unique? Their distinctive salty flavour profile! The brand has seamlessly carved out a niche in the market by steering away from the typical fruity or mint-dominated offerings. This twist appeals to those with a palate for the delectable savouriness of salt, making Fumi nicotine pouches truly unique.

    Furthermore, the Snus Brothers' fierce commitment to quality is evident in every aspect of their production process. The use of premium ingredients and rigorous quality control measures ensures a consistent and high-grade product across all Fumi nicotine pouches. With Fumi, users can trust that they are indulging in a product that does not cut corners.

    Lastly, Fumi nicotine pouches stand out for their wide variety of nicotine strengths. This varied selection signifies that the brand cares about the entire spectrum of users—from novices to the most seasoned pouch enthusiasts. Beginners can start with the milder options, whereas pouch veterans can seek out robust strengths to suit their palates. 

    Fumi Nicotine Pouches – Look & Feel

    Fumi nicotine pouches are packed into brilliant, super sleek little canisters, making them convenient for on-the-go use. Whether tucked into your tote or the back pocket of your jeans, Fumi’s canisters are always within reach without ever weighing you down.

    Fumi takes a refreshingly minimalist approach to its design. With a penchant for simplicity, each canister speaks volumes through its understated elegance. The branding skips the fancy stuff in favour of clean lines, an uncluttered layout, and bold colours.

    Speaking of which, colour plays a big role in Fumi's visual language, with each canister's shades thoughtfully chosen to reflect the flavour inside. Looking for Fumi’s Salty Violet option? Just seek out the purple canister. Or perhaps you wanted to try Spicy Cola instead? Well then, you need only feast your eyes on Fumi’s brown tin to find what you’re looking for.

    Fumi Nicotine Pouches

    Fumi nicotine pouches are lightweight and discreet, though they provide an enduring experience that can last upwards of 45 minutes. This extended duration ensures that users can savour pouches consistently and conveniently throughout their day.

    Furthermore, each Fumi canister contains 20 pouches, meaning you’ll be stocked for the long haul. This quantity falls in line with typical industry standards.

    Fumi Flavours: What's Available and What's Good?

    While Fumi specialises in crafting pouches with a distinctly salty edge, their range does offer a little bit of something for everybody. For instance, Fumi Icemint is about more than just salt. These pouches provide a cool blast of freshness, perfect for those seeking a sharp, invigorating kick.

    And if the chilling purity of Icemint isn’t for you, Fumi Salty Violet is a bold and innovative flavour. It intertwines the quintessential floral notes of violet with an unexpected salty twist, creating a complex and aromatic journey that's both comforting and intriguing.

    For nicotine pouch lovers with a sweet tooth, Fumi Strawberry Cream offers a luscious combination of ripe strawberries and creaminess. This flavour is like a gourmet dessert encapsulated in a pouch!

    Fumi has several other flavours of nicotine pouches, too. Keep reading to learn more about the specific tasting notes in each Fumi flavour.

    the range of flavours available

    Performance: Does Fumi Hit the Spot?

    Fumi nicotine pouches offer a personalised experience when it comes to nicotine strength. With four different strength options to choose from, you can select whatever suits you best!

    If you're just starting out, the lowest strength of 4mg per pouch is a gentle introduction to the world of nicotine pouches. Those with a higher tolerance can opt for the stronger option of 17.5mg per pouch.

    If you’d prefer something on the mild side, Fumi also offers intermediary strengths of 8mg and 11mg per pouch. This way, Fumi has ensured that there's a suitable option for every sort of nicotine pouch enthusiast.

    Following the standard Dot system, Fumi denotes strengths as 1/4 Dot to 5/5 Dot, providing a clear and intuitive guide to finding your ideal nicotine choice. Just in case you’re still confused, here’s a quick refresher on the strength levels available in Fumi nicotine pouches:

    Slim 1/4 Dot → 4mg of nicotine per pouch

    Slim 3/4 Dot → 8mg of nicotine per pouch

    Slim 4/4 Dot → 11mg of nicotine per pouch

    Slim 5/5 Dot → 17.5mg of nicotine per pouch


    Fumi nicotine pouches are one of the more savoury brands on the market. The flavours at the Snus Brothers have concocted are gloriously salty and mix well with other tasting notes. Best of all, there’s a little something for everyone in terms of nicotine strength, making Fumi a very popular brand! Now, before we look at some reviews from our panel testers, here’s a quick breakdown of how I would rate Fumi nicotine pouches:

    Taste: ⭐⭐⭐⭐ 4/5

    Flavour Range: ⭐⭐⭐ 3/5

    Nicotine Strength: ⭐⭐⭐⭐⭐ 5/5

    Design: ⭐⭐⭐⭐ 4/5

    Overall: ⭐⭐⭐⭐ 4/5

    Fumi Panel Test Reviews

    We tested the Fumi nicotine pouches with Stephen, James, and Clare, each of whom has experience with nicotine products. All were impressed.

    * The views of the panel are entirely their own and may not reflect the views of Two Wombats

    Stephen's Review of Fumi

    Overall: Salt galore! Wow. Fumi offers something that is totally new on the market. I’ve honestly never come across flavours like these before. And they’re very good! Best of all, though, they offer quite a few different nicotine strength options. I like my pouches on the mild side, and Fumi definitely delivered in that regard.

    1. If you’re into salty goodness, this is the brand for you.
    2. Great nicotine strength options.
    3. Very unique! I like unique things and brands that take risks.

    1. The design wasn’t particularly eye-catching. It’s very simple. But I guess that was intentional.

    2. The flavour range is fairly limited. Fumi makes up for it with some delicious flavours, but I do wish there had been more options.


    Taste: ⭐⭐⭐⭐ 4/5

    Flavour Range: ⭐⭐⭐ 3/5

    Nicotine Strength: ⭐⭐⭐⭐⭐ 5/5

    Design: ⭐⭐⭐ 3/5

    Overall: ⭐⭐⭐⭐ 3.7/5

    James' Review of Fumi

    Overall: I like the design of the Fumi canisters. They’re sleek and the colours are bold. They have solid options in terms of nicotine strength, too, although I wish they offered more variety in their 17.5mg option.

    As for the flavours? Well, it was an up-and-down experience for me. The fact that there were no citrus options was a massive letdown. But I do appreciate that Fumi took some risks! They’re fearless in that sense.

    1. The canisters are super sleek. My friends would love it.
    2. Good nicotine choices too. The 17.5mg variety packs a nice punch, and the 11mg was decent too.
    3. Again, I like it when a pouch brand takes risks. Fumi certainly did. And I respect that a great deal.

    1. Why does every brand of nicotine pouches have no citrus options? I don’t get it. Fumi literally has zero, and I feel like they're going to miss out on an entire market because of that.
    2. Would be nice if they offered the 17.5mg variety in more than one flavour.


    Taste: ⭐⭐⭐ 3/5

    Flavour Range: ⭐⭐ 2/5

    Nicotine Strength: ⭐⭐⭐⭐ 4/5

    Design: ⭐⭐⭐⭐ 4/5

    Overall: ⭐⭐⭐ 3.3/5

    Clare's Review of Fumi

    Overall: What a cool brand! I’ve never come across any nicotine pouches that are predominantly salty. And of course, I’m a gal with a savoury tooth. The colours for the design are also quite beautiful! Perhaps best of all, though, are Fumi’s nicotine strength options. I feel so seen when a brand offers lighter and milder options. Thank you, Fumi!

    1. The salt-forward flavours are really cool. I’ve honestly never had anything like them.
    2. Wonderful nicotine options. You won’t be disappointed if you’re looking for something on the more easygoing side.
    3. Those canister colours are beautiful!

    1. There aren’t many flavours to choose from. More than one mint option would’ve been nice.


    Taste: ⭐⭐⭐⭐ 4/5

    Flavour Range: ⭐⭐⭐ 3/5

    Nicotine Strength: ⭐⭐⭐⭐⭐ 5/5

    Design: ⭐⭐⭐⭐ 4/5

    Overall: ⭐⭐⭐⭐ 4/5

    Fumi Product Taste Test:


    Fumi Icemint Flavour

    Stephen: The Fumi Icemint flavour was pleasantly refreshing. Wouldn’t typically be my go-to, but it’s better than a lot of mint options on the market. Rating: ⭐⭐⭐⭐ 4/5

    James: A good fresh sensation that keeps you alert. The iciness was seriously appreciated. Rating: ⭐⭐⭐⭐ 4/5

    Clare: Icemint lives up to its name! There’s an invigorating freshness that I absolutely love. Rating: ⭐⭐⭐⭐⭐ 5/5

    Overall rating: ⭐⭐⭐⭐ 4.3/5

     Fumi Salty Raspberry Flavour

    Stephen: Fumi Salty Raspberry was an absolute delight! Marrying sweet and savoury isn’t easy, but they pulled it off. Rating: ⭐⭐⭐⭐⭐ 5/5

    James: I was sceptical about the combination, but the salt really brings out a zestiness in the raspberry. Overall, I enjoyed it. Rating: ⭐⭐⭐ 3/5

    Clare: Very good! What a pleasant surprise. The sweetness and tartness of the raspberry balanced well with the salt. It was almost like having some cheddar with a nice tart jam. Rating: ⭐⭐⭐⭐ 4/5

    Overall rating: ⭐⭐⭐⭐ 4/5

    Fumi Salty Violet Flavour

    Stephen: Salty Violet is a really interesting flavour. It’s floral and oddly delightful. However, the liquorice notes were a tad too strong for me. Rating: ⭐⭐⭐ 3/5

    James: The violet is too perfumed for my taste and I did not love the addition of liquorice. It was a rather unwanted surprise. Rating: ⭐⭐ 2/5

    Clare: It's a bold, floral taste with a salty edge! I found it pretty refreshing, honestly. Rating: ⭐⭐⭐⭐ 4/5

    Overall rating: ⭐⭐⭐ 3/5

    Fumi Spicy Cola Flavour

    Stephen: This one is a seriously fun twist on a classic. It’s got notes of vanilla that pair so well with the spice. Rating: ⭐⭐⭐⭐ 4/5

    James: Woah. What a surprise. Never in a million years would I have thought cola paired well with spice. But it did! Rating: ⭐⭐⭐⭐ 4/5

    Clare: Very peculiar but also … oddly delicious. It’s got some floral and vanilla-y notes to it. Rating: ⭐⭐⭐⭐ 4/5

    Overall rating: ⭐⭐⭐⭐ 4/5

    Fumi Strawberry Cream Flavour

    Stephen: This reminded me of a guilty pleasure of mine: the strawberry frappuccino from a coffee shop that shall remain nameless. Absolutely loved it. Rating: ⭐⭐⭐⭐⭐ 5/5

    James: The sweet and creamy balance works pretty well here. Overall, though, it was a touch too sweet. Rating: ⭐⭐⭐ 3/5

    Clare: Yum! This was such a nice blast of strawberry and cream. Made me want to blend up a smoothie for tomorrow morning. Rating: ⭐⭐⭐⭐ 4/5

    Overall rating: ⭐⭐⭐⭐ 4/5

    The Wombat Verdict – The Fumi Range

    Fumi nicotine pouches are salty, delicious, and 100% unique. By offering a wide range of nicotine-strength varieties, the brand caters to both new pouch users and experienced veterans. If you’re looking to shake up your routine with a little dash of savoury, Fumi might be for you.