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On! nicotine pouches

On! Nicotine Pouches Product Review

Written by: Louise Johnson

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Time to read 10 min

By Louise Johnson


Louise is a senior product tester for Two Wombats, with extensive experience in testing a range of nicotine products such as gum, patches and pouches. She is passionate about helping people make informed decisions about the products they use.


Additional Testing by Stephen, James, and Clare

Introduction to On!

On! nicotine pouches keep the fuss to a minimum by focusing on what matters: simplicity and satisfaction. Unlike the overwhelming variety that some brands boast, On! keeps it classy with a carefully selected range of flavours. And because life's better with options (but not too many!), On! offers three straightforward nicotine strength levels. How awesome is that?


Crafted by the ingenious folks at Helix Sweden AB in Sweden, On! nicotine pouches are all about providing a small but perfected assortment of flavours and nicotine strengths. Whether you're seeking something light or strong, something minty, coffee-forward, or berrylicious, On! has got you covered.


So, what sets On! nicotine pouches apart from the crowd? First off, the brand dares to be different with its packaging. Breaking away from the sea of round canisters flooding the market, On! instead opts for smooth, rectangular canisters that gracefully slide into your pocket. It’s not just about looking good—it’s about being practical and stylish, a rare combo in the nicotine pouch universe!


On top of that, On! nicotine pouches are on a whole other level in terms of weight with their featherweight stature. Clocking in at a minuscule 0.32g per pouch, these tiny titans are basically the closest you’ll get to packing a literal cloud under your lip. They’re so airy and light that it’s easy to forget they’re there—until that nicotine sensation kicks in, of course!

On! Nicotine Pouches – Look & Feel

Back to the canisters that house On! nicotine pouch! You'll find that their uniqueness doesn't stop at just being rectangular. Their slim, sleek, simple design is a game-changer for those who love to keep things neat and discreet. With On!, it’s all about combining subtlety with a touch of class.


Now, onto the colours, because they deserve a moment in the spotlight too. Each flavour comes encased in its own uniquely coloured canister, making it a cinch to grab your favourite without a second glance. Seeking a warm hug in a pouch? Reach for the brown canister and bask in the rich, comforting Coffee flavour. Or, perhaps you're in the mood for something a bit more zesty? The Berry flavour, with its purplish-pink canister, is a visual and tasteful delight that promises to whisk your taste buds away on a fruity adventure.

On! Nicotine Pouches

As we mentioned earlier, all On! nicotine pouches weigh a mere 0.32g, making them some of the lightest pouches on the market. Furthermore, every On! Mini canister (they only come in the Mini format!) contains precisely 20 pouches, a number that aligns with industry standards. It's like On! nicotine pouches were custom-crafted for your daily rhythm, ensuring an experience that is practically tailor-made to your preferences!

On! Flavours: What's Available and What's Good?

On! nicotine pouches haven’t gone overboard with an overwhelmingly vast array of choices. Instead, the brand has polished its offerings, sticking to the basics while ensuring each one is nothing short of spectacular.


First on the menu is On! Coffee. This delectable flavour is like the morning's first cup of Joe, but without the cup! This little gem offers the rich, full-bodied taste of freshly brewed coffee with a hint of chocolate. Next up, we have On! Berry, which is like if a basket of the juiciest berries ever were condensed into a tiny powerhouse of flavour. It's a sweet, slightly tart adventure that's akin to frolicking in a field of berries under a blue summer sky.


Don't overlook On! Spearmint, either. It's the breath of fresh air you didn't know you needed. This one comes with a crisp, cool kick that's as refreshing as a brisk walk on a spring morning. And last but definitely not least, we have On! Spicy Margarita. This one’s a true fiesta in a pouch! It’s a zingy blend that captures the essence of your favourite cocktail—only with an added dash of spice!


With On! nicotine pouches, it's clear the brand has put thought into crafting a lineup that is both enjoyable and approachable. No matter the flavour you desire, On! seems to have the perfect companion for you.


Keep reading to hear more about the specific tasting notes in the other flavours of On! nicotine pouches!

the range of flavours available

On! Performance: Does It Hit the Spot?

In terms of nicotine strength, On! nicotine pouches have a little something for everybody. Whether you're dipping your toes into the world of nicotine or you're a seasoned veteran looking for something more substantial, On! has solid choices. The brand offers strengths of 3mg, 6mg, and 9mg per pouch—just enough variety to appeal to all sorts of pouch lovers!


These pouches come packed in only Mini canisters. And fear not, for On! uses a nifty Dot system just like many other beloved brands out there. It’s all quite simple. Canisters with 2/4 Dots are your go-to for a gentle 3mg, those with 3/4 Dots kick it up a notch to 6mg, and the full house of 4/4 Dots boasts a bold 9mg per pouch.


Pretty straightforward, huh? But if you’re still confused, here’s a quick refresher on the strength levels available in On! nicotine pouches:


Mini 2/4 Dot → 3mg of nicotine per pouch

Mini 3/4 Dot → 6mg of nicotine per pouch

Mini 4/4 Dot → 9mg of nicotine per pouch

Overall

In terms of nicotine strength, On! nicotine pouches have a little something for everybody. Whether you're dipping your toes into the world of nicotine or you're a seasoned veteran looking for something more substantial, On! has solid choices. The brand offers strengths of 3mg, 6mg, and 9mg per pouch—just enough variety to appeal to all sorts of pouch lovers!


These pouches come packed in only Mini canisters. And fear not, for On! uses a nifty Dot system just like many other beloved brands out there. It’s all quite simple. Canisters with 2/4 Dots are your go-to for a gentle 3mg, those with 3/4 Dots kick it up a notch to 6mg, and the full house of 4/4 Dots boasts a bold 9mg per pouch.


Pretty straightforward, huh? But if you’re still confused, here’s a quick refresher on the strength levels available in On! nicotine pouches:


Mini 2/4 Dot → 3mg of nicotine per pouch

Mini 3/4 Dot → 6mg of nicotine per pouch

Mini 4/4 Dot → 9mg of nicotine per pouch

On! Panel Test Reviews


We tested On! nicotine pouches with Stephen, James, and Clare, each of whom has experience with nicotine products. All were impressed.


* The views of the panel are entirely their own and may not reflect the views of Two Wombats

Stephen's Review of On!

Overall: On! is such a great brand. I’ve actually been a fan of their offerings for a while now, particularly Berry and Lemon Berry. They also have truly fantastic nicotine strength options—perfect for consumers who want light or medium-strong nicotine experiences. Of course, I also have to talk about the canisters. I honestly wish more brands would carry rectangular canisters. I find they slide into my pocket more easily!

Pros:
  1. The nicotine options from On! are so lovely. They’re mostly light and approachable.
  2. The flavours that appeal to me are absolutely fantastic. On! Berry is one of my go-to’s.
  3. The canister design. It’s awesome.

Cons:
  1. The flavour range is admittedly on the smaller side. But to defend them, I think On! just wants to stick to its guns.

Scoring:

Taste: ⭐⭐⭐⭐ 4/5

Flavour Range: ⭐⭐⭐⭐ 4/5

Nicotine Strength: ⭐⭐⭐⭐⭐ 5/5

Design: ⭐⭐⭐⭐⭐ 5/5

Overall: ⭐⭐⭐⭐ 4.5/5


James' Review of On!

Overall: On! is and has been a cute little brand. My honest opinion? It’s a good starter brand for people looking to get into nicotine pouches. I say this because On! offers lighter nicotine strength options and because a lot of their flavours are basic. Mint, coffee, berry—that sort of thing. (Also, and maybe I’m being a bit contrarian here, I actually prefer my canisters to be round. I’m just used to them!)

Pros:
  1. The actual taste of On!’s flavours is quite nice. They clearly spent some time perfecting these flavours.
  2. Again, it’s a great brand for people who are curious about nicotine pouches.

Cons:
  1. The nicotine options are on the weaker side. I know they have a 9mg option for some flavours, but I often have trouble finding it.

  2. The flavour range is not very creative or all that large. For lack of better words, it’s ‘basic’.

Scoring:

Taste: ⭐⭐⭐⭐ 4/5

Flavour Range: ⭐⭐⭐ 3/5

Nicotine Strength: ⭐⭐⭐ 3/5

Design: ⭐⭐⭐ 3/5

Overall: ⭐⭐⭐ 3.3/5


Clare's Review of On!

Overall: I LOVE On! nicotine pouches. This brand has been a favourite of mine forever. (Well, since I discovered them, actually. Lol.) The flavours, while not that varied, are all pretty delicious. They have great mint options. And the nicotine strengths are on the lighter side. Those are all massive wins for me!

Pros:
  1. Such yummy flavours. All the mint options are true delights!

  2. When a brand has 3mg options in virtually all its flavours, you can pretty much consider me signed up!

  3. I also really enjoy the berry-forward flavours. 🙂

  4. The rectangular design of the canisters is cool! Very unique!

Cons:
  1. Not much bad to say. I guess they don’t have the widest flavour range, now that I think of it. Lucky I’m a mint lover!

Scoring:


Taste: ⭐⭐⭐⭐⭐ 5/5

Flavour Range: ⭐⭐⭐⭐ 4/5

Nicotine Strength: ⭐⭐⭐⭐⭐ 5/5

Design: ⭐⭐⭐⭐ 4/5

Overall: ⭐⭐⭐⭐ 4.5/5

On! Product Taste Test:

On! Berry


Stephen: Exactly what my taste buds were craving! The berry flavour from On! is super vibrant and natural. One of my favourites on the market! Rating: ⭐⭐⭐⭐⭐ 5/5


James: Pleasantly surprised by On! Berry. A lot of the time berry flavours are too sweet for me. This one is on the gentle side, though still bursting with juicy flavour. Rating: ⭐⭐⭐⭐ 4/5


Clare: Absolutely scrumptious! The berry flavour in these pouches is so tart and juicy. Rating: ⭐⭐⭐⭐ 4/5


Overall rating: ⭐⭐⭐⭐ 4.3/5

On! Coffee


Stephen: The robust coffee flavour in these pouches is commendable. There are some pleasant chocolatey notes. But overall, I didn’t love it. Rating: ⭐⭐⭐ 3/5


James: The coffee variety from On! offers a rich and nutty flavour profile. I enjoyed it quite a bit! Rating: ⭐⭐⭐⭐ 4/5


Clare: This is one of the best coffee flavours I’ve come across so far. It’s rich, creamy, and luxurious. Take me to the cafe, please! Rating: ⭐⭐⭐⭐ 4/5


Overall rating: ⭐⭐⭐⭐ 3.7/5

On! Lemon Berry


Stephen: Indeed, this is a blissful flavour! A hint of lemon perfectly accentuates the berry. As far as flavours go, this one is unbeatable. Rating: ⭐⭐⭐⭐⭐ 5/5


James: Again, I was worried the berry flavour would be too sweet for me. But it wasn’t at all. And the citrus is honestly the perfect accompaniment. Rating: ⭐⭐⭐⭐⭐ 5/5


Clare: Blueberries and lemon work in perfect harmony in this one. Super tart and refreshing! Rating: ⭐⭐⭐⭐ 4/5


Overall rating: ⭐⭐⭐⭐⭐ 4.7/5

On! Mint


Stephen: The minty freshness in the pouches is undeniable. But I feel like I’ve had other mint flavours that are better. Rating: ⭐⭐⭐ 3/5


James: Refreshing and offers a nice cooling effect on the tongue. I do feel that I’ve had more complex mint flavours, though. Rating: ⭐⭐⭐ 3/5


Clare: This is what dreams are made of! Pure, refreshing mint. I’m in heaven. Rating: ⭐⭐⭐⭐⭐ 5/5


Overall rating: ⭐⭐⭐⭐ 3.7/5

On! Spearmint


Stephen: I prefer this to the regular On! Mint flavour. This one had a touch of sweetness to it and wasn’t quite as cooling. Rating: ⭐⭐⭐⭐ 4/5


James: Light, refreshing, and quite a bit more complex than the previous mint flavour. There are some subtle sweet and citrus notes that surprised me. Rating: ⭐⭐⭐⭐ 4/5


Clare: Another flavour that is pure bliss! The spearmint notes in here are powerful. I love the touch of citrus, too! Rating: ⭐⭐⭐⭐⭐ 5/5


Overall rating: ⭐⭐⭐⭐ 4.3/5

On! Spicy Margarita


Stephen: Intriguing blend, but I feel like it would benefit from being a touch sweeter. After all, aren’t margaritas usually a little sweet? Rating: ⭐⭐⭐ 3/5


James: Surprise, surprise: James loves margaritas. (Sorry for talking in the third person. I’ll stop now.) Actually, margaritas are my go-to cocktail on a night out. Naturally, I loved this. And I loved the kick of spice. Rating: ⭐⭐⭐⭐⭐ 5/5


Clare: I really liked this! The spice and citrus work so well together. It actually tasted almost exactly like this cocktail I had at a taco restaurant last week. Rating: ⭐⭐⭐⭐ 4/5


Overall rating: ⭐⭐⭐⭐ 4/5

On! Sweet Mint


Stephen: This is a mint flavour that was practically designed for me. The sweetness is so nice and you still get that cooling effect from the mint. Rating: ⭐⭐⭐⭐ 4/5


James: Ahg. Too sweet for me. Probably my least favourite On! flavour. 😣 Rating: ⭐⭐ 2/5


Clare: On! Sweet Mint is the literal epitome of perfection. It combines two of my favourite flavours into masterful little pouches! Rating: ⭐⭐⭐⭐⭐ 5/5


Overall rating: ⭐⭐⭐⭐ 3.7/5

The Wombat Verdict – The On! Range

Just as James said in his review, On! nicotine pouches serve as great introductory options for those looking to get into nicotine pouches! Why? Because they offer timeless flavour options and nicotine strengths that trend toward the lighter side. Give On! nicotine pouches a taste today and start dabbling with a touch of simplicity!