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    77 nicotine pouches

    77 Nicotine Pouches Product Review

    Written by: Louise Johnson



    Time to read 11 min

    By Louise Johnson

    Louise is a senior product tester for Two Wombats, with extensive experience in testing a range of nicotine products such as gum, patches and pouches. She is passionate about helping people make informed decisions about the products they use.

    Additional Testing by Stephen, James, and Clare

    Introduction to 77

    Say hello to 77 nicotine pouches, a delectable group of offerings from the vibrant Tobacco Concept Factory family! As an innovative and proudly Polish brand, 77 brings forth a delightful array of flavours and nicotine strengths for adult users seeking to broaden their horizons. Each pouch reflects the brand's passion for delivering a premium, flavourful journey.

    The beauty of 77 nicotine pouches is most certainly the brand’s wide array of tastes and strength preferences. With over 15 flavour options and three different strength levels to choose from, there's something to delight everyone. Whether you’re a novice, a mint lover, a seasoned pouch enthusiast, or a fruit lover, you won’t be disappointed! 

    77 Nicotine Pouches – Look & Feel

    77 nicotine pouches come in sleek, modern canisters that reflect the brand's contemporary image. What’s more, the colours on these canisters correspond with the flavours inside, allowing users to intuitively select flavours that appeal to them. For example, Strawberry canisters are red, while Ice Mint canisters are blue.

    Furthermore, the colour scheme and design vary slightly based on nicotine strength! This simplifies the selection process even more and customises that process to your preferred strength. (More on the strengths available below!)

    Finally, 77 canisters are extremely sleek and smooth. They will fit comfortably in your purse, pocket, or tote bag, allowing for ideal on-the-go usage.

    77 Nicotine Pouches

    All 77 nicotine pouches weigh in at a featherlight 0.65g per pouch, making them almost unnoticeable when popped under the lip. That means that users of 77 nicotine pouches can enjoy a discreet dose of nicotine no matter where they are or who they’re with.

    A standard 77 canister includes 20 individual pouches, which pretty much aligns with industry norms. This generous count both meets customer expectations and guarantees that you’ll have pouches to last throughout the week.

    77 Flavours: What's Available and What's Good?

    77 nicotine pouches boast one of the most extensive flavour ranges on the market, catering to diverse pouch enthusiasts who seek both traditional and exotic tastes. Each variety delivers a distinct sensation, making every experience unique.

    For instance, Cola & Cherry combines the nostalgic taste of classic cola with a twist of tangy cherry, creating a refreshingly sweet sensation that thrills the taste buds and enlivens the senses. Or for those who prefer a cool, crisp sensation, Fresh Mint offers a blast of icy freshness in every pouch!

    Berry lovers will appreciate the vibrancy of Raspberry, a flavour that perfectly captures the sweet and tart essence of ripe, juicy raspberries. The combination of Melon & Mint, meanwhile, infuses the subtle sweetness of ripe melon with a hint of mint, resulting in an exotic and soothing blend that simultaneously cools and satisfies.

    And get this: That’s just four of the many flavours 77 has to offer! Keep reading to hear more about the specifics of each flavour from our trusted taste testers!

    the range of flavours available

    77 Performance: Does It Hit the Spot?

    77 nicotine pouches are crafted to suit a wide and enthusiastic range of pouch lovers. Whether you're new to nicotine pouches or a seasoned pro looking for that extra kick, 77 offers a little something for everyone.

    For beginners or those who prefer a milder touch, the Slim Light 2/6 Dot pouches offer a gentle nicotine experience. Mid-level users aiming for a well-rounded experience, on the other hand, will love the Slim Strong 3/6 Dot pouches. With both of these options, you can enjoy a satisfying nicotine hit without going over the top!

    Seasoned nicotine enthusiasts will relish the bold Slim Extra Strong 6/6 Dot option, which offers an intense experience. This powerhouse option is custom-made for those accustomed to high nicotine levels, as it delivers a strong and long-lasting impact.

    Confused? Here’s a quick and simple refresher on the information we just covered:

    Slim Light 2/6 Dot → 4mg of nicotine per pouch

    Slim Strong 3/6 Dot→ 10mg of nicotine per pouch

    Slim Extra Strong 6/6 Dot → 25mg of nicotine per pouch


    77 nicotine pouches offer one of the broadest selections on the market. With such a wide flavour range and three different options to choose from in terms of nicotine strengths, most nicotine pouch lovers should have an easy time finding something to love!

    Taste: ⭐⭐⭐⭐ 4/5

    Flavour Range: ⭐⭐⭐⭐⭐ 5/5

    Nicotine Strength: ⭐⭐⭐⭐⭐ 5/5

    Design: ⭐⭐⭐⭐ 4/5

    Overall: ⭐⭐⭐⭐ 4.5/5

    77 Panel Test Reviews

    We tested 77 nicotine pouches with Stephen, James, and Clare, each of whom has experience with nicotine products. All were amazed by the overall experience.

    * The views of the panel are entirely their own and may not reflect the views of Two Wombats

    Stephen's Review of 77

    77 offers some of the most delicious flavours I’ve come across. I was truly delighted with each twist and turn. Making things even more delightful was the fact that they provide both 4mg and 10mg options for plenty of their flavours. Some days I just feel like something lighter, you know?

    1. The flavours on offer were incredible. If you like fruity goodness (like me), then 77 is certainly for you.
    2. Nice light and mild choices!
    3. I’m a sucker for clean canister designs. These are super clean and intuitive.

    1. The 25mg option was strong. Like really strong. Wouldn’t go back for that!


    Taste: ⭐⭐⭐⭐⭐ 5/5

    Flavour Range: ⭐⭐⭐⭐⭐ 5/5

    Nicotine Strength: ⭐⭐⭐⭐⭐ 5/5

    Design: ⭐⭐⭐⭐ 4/5

    Overall: ⭐⭐⭐⭐⭐ 4.7/5

    James' Review of 77

    A solid brand from top to bottom. Their flavour range is truly impressive—not quite up there with the likes of Kurwa and Iceberg, but not far off. (The lack of citrus here disappointed me, though.) Also, I enjoyed that they offered a range of nicotine options, though I wish their 25mg variety came in more flavours. Overall, I would recommend these pouches to friends.

    1. Solid flavour range. Any brand that has this many flavours is doing something right.
    2. The 25mg nicotine option was spot-on.
    3. Nice design on many of the cans. I especially like the black cans. They’re cool.

    1. Can someone please tell these brands to start providing more citrus options?

    2. Would be nice if they offered more flavours in the 25mg variety.


    Taste: ⭐⭐⭐⭐ 4/5

    Flavour Range: ⭐⭐⭐ 3/5

    Nicotine Strength: ⭐⭐⭐⭐ 4/5

    Design: ⭐⭐⭐⭐ 4/5

    Overall: ⭐⭐⭐ 3.7/5

    Clare's Review of 77

    What can I say? I LOVED this brand. It was like stepping into a candy store where all the candies are mint nicotine pouches that are catered specifically to my liking! And virtually all of the flavours came in 4mg or 10mg options, which were perfect for me. Let’s all give a huge round of applause for 77 nicotine pouches! Woo-hoo!

    1. Mint, mint, and more mint. The flavours that 77 has crafted were an absolute thrill.
    2. Again, I love that they offer light and mild nicotine strengths. I feel seen.
    3. The Dot system on their canisters is really easy to follow!

    1. Not many complaints from me. I guess I didn’t love the black canisters! They were a bit gloomy. 


    Taste: ⭐⭐⭐⭐⭐ 5/5

    Flavour Range: ⭐⭐⭐⭐⭐ 5/5

    Nicotine Strength: ⭐⭐⭐⭐⭐ 5/5

    Design: ⭐⭐⭐⭐ 4/5

    Overall: ⭐⭐⭐⭐⭐ 4.7/5

    77 Product Taste Test:

    77 Apple & Mint Flavour 

    Stephen: The mix of crisp apple with that hint of mint was refreshing and utterly crisp. Good start for 77! Rating: ⭐⭐⭐⭐ 4/5

    James: I liked the subtle minty freshness paired with apple. It was a touch sweet though. Rating: ⭐⭐⭐ 3/5

    Clare: Apple and mint are a match made in heaven! Absolutely loved this combination. Rating: ⭐⭐⭐⭐⭐ 5/5

    Overall rating: ⭐⭐⭐⭐ 4/5

    77 Black Currant Flavour

    Stephen: The deep berry flavour here is divine. It's got just the right amount of sweetness. Rating: ⭐⭐⭐⭐⭐ 5/5

    James: Berry flavours can be very hit or miss for me. This was a good one. It’s not too sweet and just tart enough. Rating: ⭐⭐⭐⭐ 4/5

    Clare: The black currant is bold and flavourful! It’s got a juicy little pop to it! Rating: ⭐⭐⭐⭐ 4/5

    Overall rating: ⭐⭐⭐⭐ 4.3/5

    77 Cherry Flavour

    Stephen: Incredible. So tart. So sweet. Like the ripest batch of cherries you can get your hands on. Rating: ⭐⭐⭐⭐⭐ 5/5

    James: A decent cherry flavour, but I wish there was more complexity to it. (Like some citrus!) Rating: ⭐⭐⭐ 3/5

    Clare: I really enjoyed this. It was like a burst of sweetness on a bright summer day. Rating: ⭐⭐⭐⭐ 4/5

    Overall rating: ⭐⭐⭐⭐ 4/5

    77 Classic Tobacco Flavour

    Stephen: It's a well-crafted traditional flavour. But not really my vibe or what I look for in a pouch. Pouches are something I started using to get away from this flavour. Rating: ⭐⭐ 2/5

    James: Yeah, this is quite solid. It’s robust, floral, and bitter all at once. Rating: ⭐⭐⭐⭐ 4/5

    Clare: I didn’t love this. I didn’t hate it, either, but it’s not something I would come back for. Rating: ⭐⭐⭐ 3/5

    Overall rating: ⭐⭐⭐ 3/5

    77 Cola & Cherry Flavour

    Stephen: This combination is nostalgic with a playful twist. I found the cherry and cola flavours blended perfectly. Rating: ⭐⭐⭐⭐ 4/5

    James: The cherry gives it a nice touch, and there’s certainly some vanilla aromas from the cola. It would be better if they lowered the sweetness just a touch. Rating: ⭐⭐⭐ 3/5

    Clare: The cola twang is quite satisfying! It pairs really well with the juiciness of the cherries. Rating: ⭐⭐⭐⭐ 4/5

    Overall rating: ⭐⭐⭐⭐ 3.7/5

    77 Cola & Vanilla Flavour

    Stephen: I prefer the Cola & Cherry variety from 77. This isn’t sweet enough for me. Rating: ⭐⭐⭐ 3/5

    James: Ah, yeah, this is an improvement. The vanilla and herbal notes are really coming through now. Rating: ⭐⭐⭐⭐ 4/5

    Clare: I think I preferred the Cherry option! This was lacking something that Cola & Cherry had. Rating: ⭐⭐⭐ 3/5

    Overall rating: ⭐⭐⭐ 3.3/5

    77 Forest Fruits Flavour

    Stephen: This is right up my alley—a bounty of berry flavours that feels like a woodland adventure. Rating: ⭐⭐⭐⭐⭐ 5/5

    James: I don’t usually go for berry flavours because they are often so sweet. But the complexity here is intriguing. Rating: ⭐⭐⭐⭐ 4/5

    Clare: The blend of berries is lush and refreshing! You can practically taste the blueberries and strawberries swirling around in your mouth. Rating: ⭐⭐⭐⭐ 4/5

    Overall rating: ⭐⭐⭐⭐ 4.3/5

    77 Fresh Mint Flavour

    Stephen: Very good for a mint flavour! It’s literally pure mint. Rating: ⭐⭐⭐ 3/5

    James: Surprisingly, I found this mint blast a bit too intense for my liking. (Perhaps a touch of citrus would balance it out!) Rating: ⭐⭐⭐ 3/5

    Clare: Absolutely perfect! It’s minty to the max—just how I like it. Rating: ⭐⭐⭐⭐⭐ 5/5

    Overall rating: ⭐⭐⭐⭐ 3.7/5

    77 Ghost Cola Ice Flavour

    Stephen: A bit too strong and a bit too minty for me. I’m sure those seeking intensity will love it. Rating: ⭐⭐⭐ 3/5

    James: What’s not to love? Mint, cola, and a serious nicotine punch all wrapped up in one. Rating: ⭐⭐⭐⭐⭐ 5/5

    Clare: Flavour-wise, I truly loved this. But the strength of the nicotine overwhelmed me. Rating: ⭐⭐⭐⭐ 4/5

    Overall rating: ⭐⭐⭐⭐ 4/5

    77 Ghost Original Flavour

    Stephen: As was the case with the other ‘Ghost’ flavour, I simply found this too overpowering. Rating: ⭐⭐⭐ 3/5

    James: This is a serious mint explosion. It leaves your mouth absolutely chilled to its fullest. Rating: ⭐⭐⭐⭐ 4/5

    Clare: Loved the minty flavour in this one, although the nicotine was again quite strong. If we’re going off flavour alone, I give it a big thumbs up! Rating: ⭐⭐⭐⭐ 4/5

    Overall rating: ⭐⭐⭐⭐ 3.7/5

    77 Ice Mint Flavour

    Stephen: Too much ice and not enough fruitiness for my liking here. Rating: ⭐⭐⭐ 3/5

    James: The mint is there and it's pleasantly paired with a cool aftertaste. The only thing that could make it better is a hint of lemon. ;) Rating: ⭐⭐⭐⭐ 4/5

    Clare: This was refreshing and invigorating at the same time. There are a few different minty notes, and they pair perfectly! Rating: ⭐⭐⭐⭐⭐ 5/5

    Overall rating: ⭐⭐⭐⭐ 4/5

    77 Melon & Mint Flavour

    Stephen: A delectable dance of fruity melon and subtle mint. This was a new favourite of mine. Rating: ⭐⭐⭐⭐⭐ 5/5

    James: The melon shines and the mint complements rather than competes. Rating: ⭐⭐⭐⭐ 4/5

    Clare: The melon's sweetness mixed with the rush of mint makes for a perfect combination! Rating: ⭐⭐⭐⭐⭐ 5/5

    Overall rating: ⭐⭐⭐⭐⭐ 4.6/5 

    77 Peach & Mint Flavour

    Stephen: The peach is delightfully authentic, although I do think it would’ve been better on its own! Rating: ⭐⭐⭐⭐ 4/5

    James: This peach sings here. And the mint provides a nice lingering aftertaste. Altogether, they pair well. Rating: ⭐⭐⭐⭐ 4/5

    Clare: This was peachy and minty perfection! I felt simultaneously refreshed and enlightened. Rating: ⭐⭐⭐⭐⭐ 5/5

    Overall rating: ⭐⭐⭐⭐⭐ 4.3/5

    77 Raspberry Flavour

    Stephen: This was honestly like a summer raspberry patch in full bloom. Absolutely stunning. Rating: ⭐⭐⭐⭐⭐ 5/5

    James: It was fresh and full of raspberry goodness, but ultimately too sweet. Lemon really would’ve cut the sweetness. Rating: ⭐⭐⭐ 3/5

    Clare: The raspberry notes are crisp, tart, and delightful! Rating: ⭐⭐⭐⭐ 4/5

    Overall rating: ⭐⭐⭐⭐ 4/5

    77 Strawberry Flavour

    Stephen: This was so ripe and juicy. A clear and easy winner. Rating: ⭐⭐⭐⭐⭐ 5/5

    James: This was certainly one of the best berry flavours I’ve come across with 77. Very juicy and not too sweet. Rating: ⭐⭐⭐⭐ 4/5

    Clare: An absolute delight! The strawberry flavour truly bursts in your mouth. Rating: ⭐⭐⭐⭐ 4/5

    Overall rating: ⭐⭐⭐⭐ 4.3/5

    77 Tropical Mint Flavour

    Stephen: This was like when you’re on the beach on vacation and a cool breeze rolls in. Loved it! Rating: ⭐⭐⭐⭐ 4/5

    James: The mint couldn’t cut through the sweetness here. It was too much. Rating: ⭐⭐⭐ 3/5

    Clare: This was the tropical oasis with the minty twist I’ve been searching for! Rating: ⭐⭐⭐⭐⭐ 5/5

    Overall rating: ⭐⭐⭐⭐ 4/5

    77 Watermelon Ice Flavour

    Stephen: Ever had a watermelon mojito? This reminded me of that. And I really enjoy watermelon mojitos. Rating: ⭐⭐⭐⭐ 4/5

    James: The mint truly cuts through the watermelon so well. Easily a winner. Rating: ⭐⭐⭐⭐ 4/5

    Clare: Now I want a watermelon smoothie! Thanks a lot, 77. (But in all seriousness, this was lovely.) Rating: ⭐⭐⭐⭐⭐ 5/5

    Overall rating: ⭐⭐⭐⭐ 4.3/5

    77 Watermelon Flavour

    Stephen: Sweet and luscious. This flavour hits the fruity mark with an exceptional watermelon taste. Rating: ⭐⭐⭐⭐⭐ 5/5

    James: I preferred the Watermelon Ice variety. This was too sweet without the mint. Rating: ⭐⭐⭐⭐ 4/5

    Clare: It's missing the minty aspect from the previous flavour, but the watermelon tones are still spot on. Rating: ⭐⭐⭐⭐ 4/5

    Overall rating: ⭐⭐⭐⭐ 4.3/5

    The Wombat Verdict – The 77 Range

    With such an abundant range of flavours, 77 nicotine pouches are sure to start taking over the market sooner rather than later. It doesn’t hurt that they also offer 4mg, 10mg, and 25mg formats in terms of nicotine strength.

    Looking for a light but juicy splash of nicotine? Try the 4mg Strawberry option! Or would you prefer something more robust? In that case, perhaps 77 Ghost Original is right for you.