ZYN 2025: New Look, Flavours & Strengths Explained
Author : Louise Johnson
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Wombats, gather ’round! Let’s talk ZYN 3.0.
ZYN, one of the world’s leading tobacco-free nicotine pouch brands, has officially unveiled its 2025 rebrand. The brand has gotten a major refresh, complete with new names, updated strengths, modern packaging, and a few brand-new flavours.
Here’s what’s going on, in language that even a wombat can digest.
Why Did ZYN Rebrand?
The goal behind the rebrand was simple: clarity, consistency, and user experience.
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The folks behind ZYN wanted the product line to feel clearer, more intuitive, and easier to navigate.
- They aim for a sleeker, more modern visual identity, with labelling, strength cues, and flavour naming made simpler.
- It’s partly a response to consumer feedback; people wanted less guesswork when picking a flavour or strength.
What's New VS What Stays the Same
1. New Names for Classic Flavours
Some of the classics got a little name glow-up while keeping the same signature flavour:
Espressino → Coffee
Icy Blackcurrant → Blackcurrant Frost
Icy Mint → Menthol Ice
Chilli Guava → Guava Spice
2. New & Adjusted Strengths
ZYN has expanded its nicotine strength range to suit a broader audience. The biggest change? The introduction of a brand-new 1.5 mg pouch, now the lowest strength in the lineup. ZYN 3.0 includes:
Normal strengths: 1.5 mg, 3 mg, 6 mg
Strong: 9 mg
Extra strong: 11 mg, 13.5 mg
This tiered structure makes it easier to find your ideal intensity level, whether you’re a newcomer or an experienced pouch user.
3. Fresh New Packaging Design
The new ZYN cans feature a sleek and funky design, with updated typography and colour cues that make it easier to identify flavour and strength at a glance.
4. Updated Formulations
While most flavours remain unchanged, some have been slightly reformulated to ensure a smoother, more balanced release of flavour and nicotine.
Menthol-based and berry profiles (like Menthol Ice and Blackcurrant Frost) were fine-tuned for improved consistency.
But the essentials, like pouch material, moisture level, and comfort, are exactly the same. ZYN 3.0 keeps the same high-quality pouch feel that fans love.
5. New Flavours & Expansion
The biggest new addition to the ZYN family is Red Berry Fizz, a lively, fruity pouch that combines sweet berry notes with a sparkling, refreshing twist. But watch out, it's limited edition and we don't know how long ZYN will keep it around!
Red Berry Fizz brings something different to the lineup: a slightly tangy edge with a bright, effervescent finish. It’s modern, fresh, and perfectly complements ZYN’s growing range of mint, coffee, and fruit-inspired flavours. If you’re looking to try something new from ZYN 3.0, Red Berry Fizz is the one to try!
6. Format Name Change
In the UK, ZYN has renamed its Slim format to Regular, making product sizing clearer and easier to understand.
The Mini format remains the same, offering the same compact, discreet pouches users know and love.
What Isn't Changing
- All ZYN pouches remain tobacco-free
- Formats, Slim & Mini, are still here
- Existing favourite pouches are still available but possibly under a new name or slightly adjusted strengths
ZYN 3.0: Quick Snapshot
| Category | Old | New | Notes |
|---|---|---|---|
| Flavour | Espressino | Coffee | Same flavour, new name |
| Flavour | Icy Mint | Menthol Ice | Slightly stronger, updated formula |
| Flavour | Icy Blackcurrant | Blackcurrant Frost | New name, refined taste |
| Flavour | Chili Guava | Guava Spice | Same strength, new name |
| Strength | – | 1.5 mg | Brand new low strength available in Spearmint |
| Format | Slim | Regular | UK name update |
The Two Wombats Takeaway
ZYN 3.0 marks a bold new chapter for the world’s best-selling nicotine pouch brand.
With clearer naming, expanded strengths, and an upgraded look, the 2025 ZYN rebrand makes choosing your pouch simpler than ever. Whether you’re into fresh mint, fruity frost, or a smooth coffee kick, the new ZYN range has something for every taste and strength preference.
Same smooth pouch, same reliable experience, just wrapped in a smarter, more stylish can.
Explore the full range of ZYN nicotine pouches at Two Wombats and discover your perfect match in the new 2025 collection.