All ZYN flavors were born from the innovative minds of Stockholm’s Swedish Match, a behemoth in the industry with over 100 years of rich heritage and experience. Originally, the company was in the business of making matches and lighters. They were so dominant in the matchstick industry that it was part of a match monopoly in the early 20th century. They have since pivoted to producing modern nicotine alternatives. With such an esteemed background and a dedication to quality, it's no fluke that ZYN is a leader in both Europe and North America. One of ZYN’s biggest strengths? Variety. ZYN’s colossal array of strengths and flavors means that there is a perfect match for all sorts of nicotine pouch lovers!