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    HIT nicotine pouches

    HIT Nicotine Pouches Product Review

    Written by: Louise Johnson



    Time to read 7 min

    By Louise Johnson

    Louise is a senior product tester for Two Wombats, with extensive experience in testing a range of nicotine products such as gum, patches and pouches. She is passionate about helping people make informed decisions about the products they use.

    Additional Testing by Stephen, James, and Clare

    Introduction to HIT

    HIT stands out in the market as the epitome of cool, unwavering confidence. The Swedish brand is all about providing strong nicotine options for fearless pouch aficionados. HIT’s small yet perfected range prioritises fruit-forward flavours that pack a punch. With HIT, there has finally come a brand and a nicotine pouch that can match your effortlessly daring lifestyle.

    But what makes HIT nicotine pouches unique? Various aspects! First off is the brand’s dedication to its Extra Strength nicotine variety. By focusing on just one robust option, HIT has announced itself as a brand that cares about seasoned pouch users. This simplicity in choice underscores HIT's philosophy of offering intense products.

    Another aspect that sets HIT apart is its unique branding. The stark, dark colours and the image of a ferocious panther on each canister speak directly to consumers yearning for a bold product. This powerful visual identity captivates one’s attention while simultaneously encapsulating the essence of the HIT experience. Essentially, HIT offers a daring adventure for those demanding exhilarating nicotine satisfaction. Prepare to embrace your inner panther.

    HIT Nicotine Pouches – Look & Feel

    The eye-catching design of HIT nicotine pouch canisters is a testament to the brand’s bold character. Draped in sleek, cool black, canisters exude a sense of mystique and power, making them stand out in an industry often oversaturated with bright colour schemes. This choice of colour is a statement that resonates with the delectable potency of HIT nicotine pouches. (Note that the lettering on each canister does correspond to the flavours inside! For instance, you can easily identify Blueberry by its blue lettering.)

    Each HIT canister sports a magnificent panther and daring claw marks, which suggests both stealth and strength in each pouch. This iconic image is extremely memorable and serves as a symbol of the fierce satisfaction that awaits users. The panther isn’t just some meaningless decoration—it's a sign of the primal intensity inherent to the HIT experience.

    HIT Nicotine Pouches

    HIT nicotine pouches are designed for comfort. Built to be soft and lightweight, these pouches tuck neatly under your lip, providing a fit that's ideal for the office, a night out, or anywhere else. This careful construction ensures a smooth nicotine release and absorption, allowing users to enjoy a steady HIT experience.

    In keeping with industry standards, each canister of HIT nicotine pouches comes loaded with 20 pouches. This size both meets customer satisfaction and provides a comfortable benchmark for buyers. Every HIT canister promises a robust experience, aligning with the brand's commitment to quality and strength.

    HIT Flavours: What's Available and What's Good?

    HIT's fruit-forward flavour range will satisfy those with a sweet tooth. From the sun-kissed citrus notes of Apelsin to the rich and earthy tones of Blackberry, the HIT collection offers a diverse, fun blend of both intensity and sweetness!

    HIT’s Blueberry flavour bursts with the essence of freshly picked wild berries, allowing you to feel like you’re foraging on a beautiful summer day. Dr. Pepper offers a distinct blast of nostalgia, paying homage to the beloved soda with juicy cherry-like notes. Lastly, Lemongrass delivers an exotic zing that citrus lovers will adore!

    Each flavour has so clearly been perfected. No matter what offering you choose, you’ll be entering a world of fruity HIT goodness.

    Keep reading to learn more about the specific tasting notes in each HIT flavour!

    the range of flavours available

    HIT Performance: Does It *Hit* the Spot?

    With an unwavering commitment to consistency and intensity, HIT nicotine pouches are available exclusively in the Mini variety. This potent format is designed to appeal to the seasoned nicotine pouch aficionado. Furthermore, every pouch in the HIT collection has 20mg of nicotine. This deliberate choice underscores HIT's focus on providing a substantial sensation.

    It's worth noting that HIT nicotine pouches may not be the best starting point for newcomers to pouches. Their considerable strength is tailored for those with an existing tolerance for nicotine.


    HIT might just be the coolest brand on the market today. With an impeccable dark design that projects a fearless attitude, HIT nicotine pouches are truly catering to those with daring tastes. Before we look at some reviews from our panel testers, here’s a quick breakdown of how I would rate the HIT nicotine pouch range:

    Taste: ⭐⭐⭐⭐ 4/5

    Flavour Range: ⭐⭐⭐ 3/5

    Nicotine Strength: ⭐⭐⭐⭐ 4/5

    Design: ⭐⭐⭐⭐⭐ 5/5

    Overall: ⭐⭐⭐⭐ 4/5

    HIT Panel Test Reviews

    We tested the HIT nicotine pouches with Stephen, James, and Clare, each of whom has experience with nicotine products. All were impressed.

    * The views of the panel are entirely their own and may not reflect the views of Two Wombats

    Stephen's Review of HIT

    Overall: HIT’s flavour range was designed for people like me. I found each flavour to be fruity and absolutely delicious. The nicotine strengths are a bit on the strong side, which I suppose reflects their branding. 

    Speaking of branding … woah! That’s got to be one of the coolest canisters I’ve ever seen. Whoever designed that panther and the claw marks deserves a medal. 

    1. If you like fruity flavours, this is the brand for you. Each one was delightful.

    2. HIT might have the boldest branding I’ve ever seen. That panther jumps off the canister.

    1. The flavour range is pretty limited if you don’t like fruit. (Luckily, I do. But I’m aware not everyone does!)
    2. They only offer 20mg options. That’s strong. It would be nice if they had some lighter nicotine strengths available.


    Taste: ⭐⭐⭐⭐⭐ 5/5

    Flavour Range: ⭐⭐⭐⭐ 4/5

    Nicotine Strength: ⭐⭐⭐ 3/5

    Design: ⭐⭐⭐⭐⭐ 5/5

    Overall: ⭐⭐⭐⭐ 4.3/5


    James' Review of HIT

    Overall: HIT is mostly great. The branding is hands-down the coolest I’ve seen. I honestly can’t wait to show my friends the canister when we’re out at the bar this week. And those nicotine strengths are to die for. Seriously, they’re catering directly to people like me.

    Unfortunately, their flavour range isn’t the widest. If they opened things up a bit more I feel like they could dominate the market!

    1. The Lemongrass flavour is one of the best citrus flavours I’ve ever come across. I will absolutely be buying it soon.

    2. Holy cow, that branding. It’s so cool. Most brands wouldn’t dare to try something so bold and risky.

    3. The nicotine strength is incredible.

    1. There’s not much here in terms of flavour range. They should try to expand their options.


    Taste: ⭐⭐⭐⭐ 4/5

    Flavour Range: ⭐⭐⭐ 3/5

    Nicotine Strength: ⭐⭐⭐⭐⭐ 5/5

    Design: ⭐⭐⭐⭐⭐ 5/5

    Overall: ⭐⭐⭐⭐ 4.3/5


    Clare's Review of HIT

    Overall: I wanted to love HIT, but I just couldn’t get there. For starters, there were no mint options. I’m a mint gal through and through. On top of that, they only have one nicotine option, and it’s strong. Like, really strong. I feel like I’m simply not the market for this brand.

    1. HIT easily has one of the coolest canisters I’ve ever seen. For some reason, it feels extra smooth in your hands!
    2. The fruit flavours were enjoyable. I’ll give them that!

    1. No mint options.
    2. Only one nicotine option. And it’s not for people who like nicotine hits.


    Taste: ⭐⭐⭐⭐ 4/5

    Flavour Range: ⭐⭐ 2/5

    Nicotine Strength: ⭐⭐ 2/5

    Design: ⭐⭐⭐⭐ 4/5

    Overall: ⭐⭐⭐ 3/5

    HIT Product Taste Test:

    HIT Apelsin Flavour

    Stephen: HIT’s Apelsin flavour provided a robust and juicy burst of orange. So good. Rating: ⭐⭐⭐⭐ 4/5

    James: How could you not love this? Felt like I was biting into a ripe clementine. It was super juicy. Rating: ⭐⭐⭐⭐⭐ 4/5

    Clare: Well this was delightful! It provided a really great balance of zest and sweetness. Rating: ⭐⭐⭐⭐ 4/5

    Overall rating: ⭐⭐⭐⭐ 4/5

    HIT Blackberry Flavour

    Stephen: What’s not to love? HIT Blackberry was tart, juicy, and bold. I’ll definitely be buying this one soon. Rating: ⭐⭐⭐⭐⭐ 5/5

    James: The burst of berries is certainly fresh. But it was altogether too sweet and one-note for me. Rating: ⭐⭐ 2/5

    Clare: Just a bit too heavy on the sweet notes here. I liked what they were going for, though! Rating: ⭐⭐⭐ 3/5

    Overall rating: ⭐⭐⭐ 3.3/5

    HIT Blueberry Flavour

    Stephen: This flavour was a knockout for me! The blueberry flavour is abundant. I swear it was like I picked them off the vines in my backyard. Rating: ⭐⭐⭐⭐⭐ 5/5

    James: I preferred this to the Blackberry flavour. It had some more complex notes to it. Still a bit on the sweeter side for me, though. Rating: ⭐⭐⭐ 3/5

    Clare: HIT Blueberry was great. Better than the Blackberry variety. Super juicy! Rating: ⭐⭐⭐⭐ 4/5

    Overall rating: ⭐⭐⭐⭐ 4/5

    HIT Dr. Pepper Flavour

    Stephen: Normally I don’t love cola-flavoured options, but this one was nice. There are some pleasant vanilla and cherry notes. Rating: ⭐⭐⭐⭐ 4/5 

    James: It’s a unique blend, but not something I’d typically go for. Very heavy on the fruity notes. HIT could probably tone those down and focus more on the cola flavour. Rating: ⭐⭐⭐ 3/5

    Clare: Didn’t love it or hate it! Delivers pretty much what you’d expect in terms of flavour. Rating: ⭐⭐⭐ 3/5

    Overall rating: ⭐⭐⭐ 3/5

    HIT Lemongrass Flavour

    Stephen: I’m not usually the biggest citrus fan, but this was a nice option. It’s more complex than a lot of citrus flavours you come across. Rating: ⭐⭐⭐⭐ 4/5

    James: Ah-hah! Now we’re talking. This was top-notch. It’s essentially a blast of citrus that pairs well with some earthy tones. Rating: ⭐⭐⭐⭐⭐ 5/5

    Clare: Very enjoyable! Probably one of the two best flavours I had from HIT. And there were some slight mint undertones! Rating: ⭐⭐⭐⭐ 4/5

    Overall rating: ⭐⭐⭐⭐ 4.3/5

    The Wombat Verdict – The HIT Range

    HIT is one of the most fearless brands on the market. With a sleek black design and robust nicotine strengths, the brand is unafraid to embrace its inner bad boy. Overall, our taste testers enjoyed the fruitiness that HIT had to offer, though they would’ve preferred more variety in terms of nicotine strengths and flavours. 

    Looking for fruity nicotine pouches designed to offer a strong nicotine experience? Then HIT is likely the brand for you. Get ready to find your inner panther!