What is On!? Our complete buying guide to On! Nicotine Pouches

Crafted by the ingenious folks at Helix Sweden AB in Sweden, On! nicotine pouches are all about providing a small but perfected assortment of flavours and nicotine strengths. Whether you're seeking something light or strong, something minty, coffee-forward, or berrylicious, On! has got you covered.

And at an incredibly lightweight 0.32g per pouch, On! nicotine pouches are some of the lightest products on the market! They’re so light, you’ll practically forget you’ve popped one under your lip. They’re discreet no matter your location or who you’re with.

What Is Unique About On!?

So, what sets On! nicotine pouches apart from the crowd? First off, the brand dares to be different with its packaging. Breaking away from the sea of round canisters flooding the market, On! instead opts for smooth, rectangular canisters that gracefully slide into your pocket. It’s not just about looking good—it’s about being practical and stylish, a rare combo in the nicotine pouch universe!

On top of that, On! nicotine pouches are on a whole other level in terms of weight with their featherweight stature. Clocking in at a minuscule 0.32g per pouch, these tiny titans are basically the closest you’ll get to packing a literal cloud under your lip. They’re so airy and light, it’s easy to forget they’re there—until that nicotine sensation kicks in, of course!

What's Inside? On!: The Breakdown

Okay, back to the canisters that house On! nicotine pouch. You'll find that their uniqueness doesn't stop at just being rectangular. Their slim, sleek, simple design is a game-changer for those who love to keep things neat and discreet. With On!, it’s all about combining subtlety with a touch of class.

Now, onto the colours, because they deserve a moment in the spotlight too. Each flavour comes encased in its own uniquely coloured canister, making it a cinch to grab your favourite without a second glance. Seeking a warm hug in a pouch? Reach for the brown canister and bask in the rich, comforting Coffee flavour. Or, perhaps you're in the mood for something a bit more zesty? The Berry flavour, with its purplish-pink canister, is a visual and tasteful delight that promises to whisk your taste buds away on a fruity adventure.

As we mentioned earlier, all On! nicotine pouches weigh a mere 0.32g, making them some of the lightest pouches on the market. Furthermore, every On! Mini canister (they only come in the Mini format!) contains precisely 20 pouches, a number that aligns with industry standards. It's like On! nicotine pouches were custom-crafted for your daily rhythm, ensuring an experience that is practically tailor-made to your preferences!

On! nicotine pouches haven’t gone overboard with an overwhelmingly vast array of choices. Instead, the brand has polished its offerings, sticking to the basics while ensuring each one is nothing short of spectacular.

First on the menu is On! Coffee. This delectable flavour is like the morning's first cup of Joe, but without the cup! This little gem offers the rich, full-bodied taste of freshly brewed coffee with a hint of chocolate. Next up, we have On! Berry, which is like if a basket of the juiciest berries ever were condensed into a tiny powerhouse of flavour. It's a sweet, slightly tart adventure that's akin to frolicking in a field of berries under a blue summer sky.

Don't overlook On! Spearmint, either. It's the breath of fresh air you didn't know you needed. This one comes with a crisp, cool kick that's as refreshing as a brisk walk on a spring morning. And last but definitely not least, we have On! Spicy Margarita. This one’s a true fiesta in a pouch! It’s a zingy blend that captures the essence of your favourite cocktail—only with an added dash of spice!

With On! nicotine pouches, it's clear the brand has put thought into crafting a lineup that’s both enjoyable and approachable. No matter the flavour you desire, On! seems to have the perfect companion.

And guess what? That’s only a few of the flavours of On! nicotine pouches you can purchase from Two Wombats! To learn more about the specific tasting notes in each On! flavour, visit our on review.

In terms of nicotine strength, On! nicotine pouches have a little something for everybody. Whether you're dipping your toes into the world of nicotine or you're a seasoned veteran looking for something more substantial, On! has solid choices. The brand offers strengths of 3mg, 6mg, and 9mg per pouch—just enough variety to appeal to all sorts of pouch lovers!

These pouches come packed in only Mini canisters. And fear not, for On! uses a nifty Dot system much like many other beloved brands out there. It’s all quite simple. Canisters with 2/4 Dots are your go-to for a gentle 3mg, those with 3/4 Dots kick it up a notch to 6mg, and the full house of 4/4 Dots boasts a bold 9mg per pouch. 

Pretty straightforward, huh? But if you’re still confused, here’s a quick refresher on the strength levels available in On! nicotine pouches:

• Mini 2/4 Dot → 3mg of nicotine per pouch
• Mini 3/4 Dot → 6mg of nicotine per pouch
• Mini 4/4 Dot → 9mg of nicotine per pouch

Compact, clean, and punchy, On! is a brand that delivers when it comes to fresh flavour and no-fuss satisfaction. 

Here are some standout stars from the lineup:

• On! Coffee – ★★★★✬ 4.5 (94 reviews)
  A rich caffeine-inspired pouch with a smooth, mellow flavour. Ranked #18 overall, it's the #1 coffee pouch and the top-rated On! product.
• On! Mint – ★★★★✬ 4.3 (68 reviews)
  Clean, balanced, and endlessly popular. Sitting at #50 globally, it’s the #11 mint pouch and #2 in the On! range.
• On! Citrus – ★★★★✬ 4.5 (31 reviews)
  Bright and zesty. This flavour ranks #90 globally and claims the #1 spot for citrus pouches, a standout in its category.
• On! Spearmint – ★★★★✬ 4.0 (31 reviews)
  Mild and refreshing. Holding #243 globally, it’s a subtle classic and #6 ranked spearmint pouch overall.

The Coffee pouch is a clear standout with its top global ranking and strong score. Meanwhile, Mint and Citrus continue to rank high for their reliability and clean profile.

Still unrated? Pouches like Grapefruit Spritz, Raspberry Lemon, and Island Twist haven’t been reviewed yet,  meaning you could be the first to lead the charge.

Our expert team has tested and scored every flavour from On! to help guide your next choice. If you’re after small-format nicotine pouches that deliver big on flavour, On! is the perfect place to begin your journey into tobacco free snus.