Nicotine Pouch Guide

A nicotine pouch is a small, soft sachet filled with nicotine, plant-based fibres, and flavourings. It’s placed discreetly under the upper lip, where it gradually releases nicotine. Although often referred to as “snus”, nicotine pouches are different from traditional snus because they are completely tobacco-free.

Nicotine pouches have grown rapidly in popularity with consumption doubling in the past two years. They come in a wide range of flavours, strengths, and formats, allowing users to tailor both their preferred taste and their nicotine intake.

Nicotine pouches have their roots in Sweden, where traditional snus has been used for over a century. The modern, tobacco-free version was developed in the 2010s, combining Scandinavian quality with a new focus on health-conscious design. Today, brands like VELO, ZYN, and Nordic Spirit lead the global market, offering cleaner, fresher alternatives to traditional tobacco.

Interestingly, the rise of nicotine pouches was partly driven by Sweden’s famously low smoking rates, the lowest in Europe, which inspired manufacturers to create even cleaner, smoke-free alternatives for a population already accustomed to oral nicotine products.

Many users switch to nicotine pouches to help them quit smoking, as pouches eliminate inhalation, therefore not harming the lungs.

Users also appreciate the flexibility that pouches offer. Pouches allow you to change your flavour and nicotine strength any day, meaning if you want to have a light nicotine experience or you are in the mood for a coffee rather than a mint flavour, it is all possible.

Nicotine pouches are also:

• Discreet: Small in size and easy to use anywhere.
• Odourless: No lingering smell of smoke.
• Mess-free: No ash, no devices, and no need for lighters or chargers.
• Varied: Available in multiple strengths and flavours to suit every taste.

1. Start with your ideal strength
If you’re new to nicotine pouches, begin with a milder strength and adjust as you find what suits you best.

2. Place the pouch
Slide one pouch between your upper lip and gum. It will sit there comfortably and stay in place on its own.

3. Let the flavour develop
There’s no need to chew or bite, the pouch releases flavour gradually. Most people keep it in for 20–45 minutes, depending on preference.

4. Dispose responsibly
When you're done, remove the pouch and throw it into a bin. Most cans include a handy waste compartment for used pouches.

Nicotine pouches come in a wide range of formulas, strengths, and formats, and brands are constantly innovating to bring users fresher flavours, softer textures, and an overall better pouch experience.

Formula
Most modern pouches in Europe use a wet formula, as research shows that users tend to prefer a moister, softer pouch. Wet pouches release nicotine more quickly, giving a faster impact. Dry pouches, such as those from ZYN, are still available and offer a cleaner, slower, and longer-lasting release.

Strengths
Nicotine strength is about far more than the number printed on the can.

• Nicotine type: Freebase nicotine absorbs slowly and feels slightly harsher, while nicotine salts are smoother and faster-acting, creating a stronger sensation without raising the mg.
• Flavour: Cooling flavours like mint, menthol, or eucalyptus can make a pouch feel more intense, meaning an 8 mg mint pouch may hit harder than a 10 mg fruit flavour.
• pH level: A higher pH increases nicotine absorption and gives a stronger perceived impact, even though pH isn’t listed on the label.
• Production style: Some brands spray nicotine onto the outside of the pouch for a faster kick, while others blend it into the filling for a slower, smoother release.

Format
The slim format is the most common and offers a comfortable, versatile fit. Many brands also produce mini pouches, designed for extra discretion without compromising flavour or quality.

Flavour variety is one of the biggest advantages of nicotine pouches, and there’s something for every taste. Here’s a look at the most popular flavour categories and the top-rated options available at Two Wombats.

Mint & Menthol

Clean, cooling, and refreshing, perfect for beginners or anyone who prefers a crisp, classic profile.

Top Selling & Highest Rated at Two Wombats:

• ZYN Cool Mint
• VELO Freezing Peppermint
• Helwit Menthol
• Clew Spearmint

Fruity

From berry to citrus to tropical blends, fruity pouches deliver a sweet, vibrant kick with loads of character.

Top Selling & Highest Rated at Two Wombats:

• ZYN Black Cherry
• KILLA Grape Ice
• ZYN Citrus
• VELO Lime Flame
  

Coffee & Dessert

Smooth, rich, and indulgent, ideal for fans of comforting, café-style or sweet flavours.

Top Selling & Highest Rated at Two Wombats:

• On! Coffee
• ZYN Coffee
• Helwit Mocha
• Pablo Strawberry Cheesecake

Unique, Tropical & Exotic

Looking for something different? These options offer your favourite exotic tastes along with bold twists like cola, chilli, or cocktail-inspired notes.

Top Selling & Highest Rated at Two Wombats:

• VELO Tropical Mango
• KILLA Banana Ice
• Loop Hot Rhubarb
• Pablo Cola

Different brands cater to different strength ranges. For example Helwit and Kelly White cater to lower strength users white CUBA and Pablo target higher strength users.

• Light (2–4 mg): Ideal for beginners or casual users.
• Medium (6–8 mg): Offers a balanced nicotine hit.
• Strong (10-15 mg): For experienced users seeking a more intense experience.
• Extra Strong (15mg+): For hardcore pouch fans looking for maximum strength.

Nicotine strength is more than just the number printed on the can. The real intensity of a pouch comes from its release profile, how quickly the nicotine kicks in, how strong it feels, and how long it lasts.

One key factor is the type of nicotine used. Freebase nicotine absorbs slowly and feels harsher, while nicotine salts are smoother and faster-acting, creating a stronger effect without increasing the mg.

Flavour also changes how strong a pouch feels. Mint, menthol, and eucalyptus create a cooling or tingling effect that can make an 8 mg pouch feel more powerful than a 10 mg fruit flavour.

The moisture level plays a big role too. Wet pouches release nicotine quickly for a fast impact, while dry pouches are slower, cleaner, and longer-lasting.

Even the pH level affects strength. A higher pH means faster absorption and a stronger sensation, even though it’s not shown on the label.

Finally, the production style matters. Some brands spray nicotine on the outside for a quick hit, while others mix it into the filling for a smoother, slower release.

Nicotine pouches come in different sizes and shapes, Slim and Mini being the most popular:

• Slim: The most common format, comfortable and discreet under the lip.
• Mini: Even smaller, designed for subtle, invisible use.

Some brands, like Siberia, experiment with unique pouch shapes so you can personalise your experience even further with shapes like Ultra Slim, Superslim, Long and Maxi.

At Two Wombats, we stock over 100 brands of high-quality nicotine pouches from across the world. Here are some of the best and most popular names you should know:

• ZYN – The world’s most recognised nicotine pouch brand. Known for its smooth texture, consistent quality, and balanced strengths. Ideal for those who want reliability and variety.
• VELO – Perfect for users seeking bold flavours, fast nicotine delivery, and a wide range of strengths. VELO offers everything from light to extra strong pouches.
• Nordic Spirit – A classic Scandinavian brand combining soft pouches, mild flavours, and a balanced nicotine release.
• Helwit – Minimalist, eco-conscious, and ideal for light users who prefer subtle flavours and low nicotine content.
• FUMI – A creative brand offering unique flavour combinations and medium nicotine strengths. Perfect for those who love something different.
• Kelly White – Designed with elegance in mind, Kelly White appeals to those who enjoy fresh, feminine flavours and discreet, stylish packaging.