Is VELO Snus?

Is VELO Snus? Understanding the Difference Between VELO and Traditional Snus

At Two Wombats, we know nicotine pouches can still cause confusion, especially when it comes to the word snus. At first glance, VELO and traditional snus might seem similar. Both are small pouches you place under your lip. But the truth is, they’re not the same.

This guide breaks down the differences, so you can decide which option fits your lifestyle best.

Is VELO Snus?

No, VELO is not traditional snus.
Products such as VELO belong to a modern category called nicotine pouches (sometimes called all-white pouches). While traditional snus contains tobacco leaf, VELO is 100% tobacco-free. It delivers nicotine using a blend of plant-based fibers, food-grade ingredients, and pharmaceutical-quality nicotine, offering a cleaner, fresher, and more discreet experience without the tobacco taste or smell.

So while VELO and snus share a similar way of use (under the lip), VELO is the tobacco-free choice, perfect for people looking to reduce tobacco exposure or cut down on cigarettes while still enjoying nicotine.

How VELO Differs from Traditional Snus

Here are the key differences between VELO nicotine pouches and traditional snus:

• Tobacco-Free Formula
  VELO contains nicotine but no tobacco leaves. Traditional snus, on the other hand, uses ground tobacco mixed with salt, water, and flavourings.
• All-White Pouch Format
  VELO pouches are white, dry, and discreet. This design reduces teeth staining, minimizes drip and feels cleaner and more comfortable for everyday use.
• Fewer Harmful Substances
  Because VELO is tobacco-free, it contains fewer nitrosamines and toxins commonly found in combustion or tobacco-leaf products.

What is Traditional Snus?

Snus is a moist, smokeless tobacco product that originated in Sweden in the 18th century. Unlike cigarettes, snus isn’t smoked, it’s placed under the upper lip, where nicotine and flavours are absorbed through the gums.

How Snus is Made:

• Ground tobacco leaves are blended with water, salt, and flavours
• The mixture is pasteurized, not fermented (which reduces bacteria and extends shelf life)
• Swedish snus is regulated for safety but still contains tobacco
  

The Story of Snus: A Swedish Tradition

Snus has been part of Swedish culture for centuries. In the early 1800s, workers and farmers used snus as a hands-free way to enjoy tobacco without lighting up. Homemade blends often included salt, potash, and natural flavours like bergamot or juniper.

Over time, snus became a daily ritual across Sweden, from farmworkers to the upper classes.

Snus Fun Facts:

• French royalty used snuff, the ancestor of snus, to treat headaches.
• In the 1700s, King Fredrik I of Sweden encouraged nationwide tobacco farming to reduce imports.
• Sweden now has one of the lowest smoking rates in Europe (around 5%), partly thanks to snus use.

Is VELO a Safer Alternative to Snus?

VELO offers a tobacco-free nicotine experience, making it a popular alternative for people looking to avoid the health risks associated with tobacco leaf products.

VELO pouches are:

• Made with plant-based fibers
• Contain pharmaceutical-grade nicotine
• Free from combustion-related toxins
  

While no nicotine product is risk-free, VELO is a cleaner, discreet option for those wanting to avoid tobacco while still enjoying nicotine.

Is VELO Stronger Than Snus?

Not necessarily, it depends on what you’re comparing.
VELO pouches often contain less nicotine per gram than traditional snus, but because of the efficient delivery system, many users feel a quicker, smoother hit.

Typical VELO Strengths:

• Range from 4mg to 14mg per pouch, depending on the flavour
• Designed for a controlled, consistent release
  

Traditional snus may contain higher total nicotine, but the release is often slower and varies by brand.

If you’re switching from snus to VELO, the sensation may feel different, but both light and strong options are available to match your preference.

Final Takeaway: VELO Is Not Snus

While VELO and snus share a similar format, they are fundamentally different products. VELO is part of the new generation of nicotine pouches, offering:

• No tobacco leaf
• Fewer harmful substances
• No stains or smoke
• Modern, discreet usage, anytime, anywhere

Want to Learn More?

Explore our full VELO collection, check out our nicotine strength guides, or dive into more tips and comparisons on the TwoWombats blog.

Looking for your next pouch? We’ve got you covered.