Author : Louise Johnson
Published: -
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Nicotine pouches have become increasingly popular among athletes, entertainers, entrepreneurs, and public figures looking for a smoke-free and tobacco-free alternative to traditional nicotine products. While not every celebrity openly discusses their nicotine habits, several well-known names have been spotted using nicotine pouches or have publicly spoken about them.
Here are 9 famous people associated with nicotine pouches, snus, or modern oral nicotine products.
Nicotine pouches offer several characteristics that appeal to busy public figures:
These features have helped nicotine pouches gain popularity among athletes, entertainers, business professionals, and everyday consumers alike.
Many athletes choose nicotine pouches because they are smoke-free and do not involve inhalation, making them less impactful on the cardiovascular system. Since smoking is generally discouraged in professional sport, nicotine pouches offer adult users a way to consume nicotine without exposing their lungs to smoke. If you'd like to learn more about their popularity in sport, read our blog: Why Athletes Use Snus.
American political commentator Tucker Carlson has been seen using nicotine pouches during interviews and public appearances. His use of nicotine pouches has attracted attention among viewers, helping bring these products into mainstream conversations.
Tucker Carlson has also entered the nicotine pouch market with ALP, a nicotine pouch brand launched in late 2024 through a joint venture between the Tucker Carlson Network and Turning Point Brands.
Source: Men’s Health. Image cropped and colour adjusted by Two Wombats.
Podcast host and UFC commentator Joe Rogan has discussed nicotine products on numerous episodes of The Joe Rogan Experience. Rogan has spoken positively about nicotine itself and has been seen using nicotine pouches during podcasts and interviews.
As one of the world's most influential podcasters, his openness about nicotine pouches has helped increase awareness of smoke-free nicotine alternatives.
Source: @drip.flavors Instagram Reel. Image cropped and colour adjusted by Two Wombats.
Former heavyweight boxing champion Mike Tyson has openly discussed nicotine use and has been photographed using nicotine pouches. Tyson's interest in alternative nicotine products reflects a growing trend among athletes and former athletes seeking convenient, discreet options.
Source: Tyson’s TikTok. Image cropped and colour adjusted by Two Wombats.
Formula 1 World Champion Kimi Räikkönen has long been associated with snus culture, which is deeply rooted in Nordic countries. As nicotine pouches have become more popular across Scandinavia, many fans connect Räikkönen with the broader category of oral nicotine products.
His reputation for a straightforward lifestyle and strong Scandinavian connections makes him one of the most recognisable public figures linked to these products.
Source: MTV Uutiset. Image cropped and colour adjusted by Two Wombats.
Premier League-winning striker Jamie Vardy has frequently been associated with nicotine pouches and snus use throughout his football career. Oral nicotine products have become increasingly common among professional footballers due to their discreet nature and ease of use.
Vardy's association with nicotine pouches has helped raise awareness among football fans across the UK.
Source: The Irish Sun. Image cropped and colour adjusted by Two Wombats.
Former England international Ashley Cole has also been linked to nicotine pouch use. Like many elite athletes, he has been associated with smoke-free nicotine products that can be used without the inconvenience of smoking or vaping.
Source: The Mega Agency. Image cropped and colour adjusted by Two Wombats.
Robert F. Kennedy Jr. has been publicly seen using nicotine pouches during interviews and campaign appearances. His use has generated significant media discussion and introduced nicotine pouches to a broader audience beyond traditional users.
Source: DailyMail. Image cropped and colour adjusted by Two Wombats.
Award-winning actor Tom Hardy has been photographed using oral nicotine products and has long been associated with nicotine use. While he has not publicly discussed specific nicotine pouch brands, he is frequently mentioned in discussions about celebrities who use modern nicotine alternatives.
Source: Gage Skidmore on Flickr. Image cropped and colour adjusted by Two Wombats.
Swedish DJ and music producer Avicii (Tim Bergling) has occasionally been associated with Sweden's strong oral nicotine culture. While there is no confirmed public statement that he regularly used nicotine pouches, discussions among fans have linked him with Scandinavian nicotine products, reflecting how closely these products are associated with Swedish culture.
Source: Getty Photos. Image cropped and colour adjusted by Two Wombats
The growing popularity of nicotine pouches has made them increasingly visible among celebrities, athletes, and public figures. From podcast hosts like Joe Rogan to sporting legends such as Mike Tyson and Kimi Räikkönen, nicotine pouches have become part of a wider shift toward modern tobacco free snus and smoke-free nicotine alternatives.
As the category continues to expand, nicotine pouches are likely to remain a popular choice for adults looking for a convenient and discreet nicotine experience.
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