What is VELO? Our complete buying guide to VELO Nicotine Pouches

Self-proclaimed "weirdly wonderful nicotine pouches", VELO snus are a top name in Europe, right next to ZYN.

They offer one of the widest flavour and nicotine ranges on the market, including unique flavours such as Zesty Elderflower, Arctic Grapefruit and Mango Flame.

Born in Sweden, the brand is particularly strong in the UK, France and Sweden, as well as many other regions.

VELO known for flavour, variety, and customisable strength options. The brand is all about delivering a smorgasbord of flavours and nicotine strengths that cater to everyone. Skimming through VELO’s selection, you’ll have a magnitude of flavours to chose from.

Here’s another thing that makes VELO nicotine pouches unique: the brand’s cans are pretty much a guidebook for your taste buds.
With different labels pointing to different flavour categories like Frosty, Heating, Tingling, and Cooling, VELO makes choosing flavours a very intuitive process.

A journey of innovation and simplicity. VELO is one of the world’s leading nicotine pouch brands, built on Scandinavian values and a commitment to modern living. Its story reflects a vision of creating tobacco-free alternatives that fit seamlessly into everyday life.

From its earliest days, VELO was guided by a clear vision: to offer a cleaner, modern alternative to traditional tobacco products without compromising satisfaction or style.

A key turning point came when LYFT, a popular sister brand in Sweden, was rebranded under the VELO name in many markets. This move unified BAT’s nicotine pouch offerings under a single global identity and solidified VELO’s presence as a market leader.

Using VELO is easy, just remember three words: pop, tuck, feel.

First, pop open the lid. Then, tuck the pouch gently under your upper (or lower) lip. Now sit back, relax, and feel the effects kick in.

What's Inside? VELO: The Breakdown

Let’s start with something important: VELO cans can look quite different depending on where you are.
Don’t be surprised if your favourite pouch has a different name or design in the UK than it does in Sweden or elsewhere in Europe. VELO likes to mix things up based on regional markets, same great product, slightly different outfit.

Now, let’s talk design. VELO canisters come in a wide variety of styles:

• Bright Spearmint or Purple Grape, keep it sleek and simple, mostly white with just a touch of coloured text.
• Frosty Lemon and Arctic Grapefruit have a kaleidoscopic background to highlight their frosty touch.
• Orange Spark and Peppermint Storm, with their bold black text sport such unique designs, you might think they belong to a different brand entirely.
  

Still, one thing stays the same: every can proudly features VELO’s name in bold, so there’s no mistaking what you’re enjoying. Here's our full guide on how to use VELO nicotine pouches.

We’ll admit it, navigating the ever-evolving world of VELO flavours can be a bit of a head-scratcher. Over the years, several LYFT flavours have made the jump to VELO, and just to keep things interesting, some flavours go by different names depending on where you are in Europe. For example, a pouch you know and love in Sweden might look and sound completely different in the UK.

Confusing? Definitely.

But here’s the silver lining: VELO is currently working on harmonising its flavour lineup across Europe. Some flavours are being phased out, others are getting stylish makeovers, and the fan favourites? They’re sticking around.

Spotlight on Flavour: A Taste for Every Mood

Let’s dive into the heart of the VELO experience, the flavours. Whether you’re into cool mint, spicy surprises, or tropical escapes, VELO’s got your cravings covered.

• Bright Spearmint
  A timeless classic. This one delivers a crisp, refreshing chill—like a deep breath of cool air. Mint lovers, rejoice.
  
• Lime Flame
  Zesty, punchy, and bold. It’s got a citrus kick and a spicy edge, kind of like a jalapeño margarita for your senses.
  
• Orange Spark
  Sunshine in a pouch. Think sweet, juicy Florida oranges with a lively tang. Perfect for a daytime pick-me-up.
  
• Icy Cherry
  A fruity blast with a cooling twist. Bursting with berry flavours and just the right hint of mint, it’s refreshing and balanced.
  
• Tropical Mango
  Smooth, exotic, and irresistibly juicy. With a touch of spice, it’s like a tropical getaway under your lip.

When it comes to strength options, VELO nicotine pouches stand out with one of the broadest ranges on the market. Whether you’re after a gentle lift or a powerful kick, VELO has a pouch tailored to your needs.

Across Europe, the brand offers twelve different strength levels, ranging from a mild 4mg per pouch all the way up to a potent 20mg, with plenty of middle-ground options to suit your preferences.

To make choosing easier, VELO uses a clear and intuitive Dot system to indicate strength.

• The more dots, the stronger the pouch.
• 1/4 Dot to an intense 6/6 Dot.
  

I know, I know, that’s a lot of information to take in. And VELO nicotine pouches seriously come in a lot of different formats. So, here’s a quick and simple breakdown to provide more information on VELO’s formats:

• Mini 1/4 Dot → 4mg or 5mg of nicotine per pouch
• Mini 2/4 Dot → 6mg of nicotine per pouch
• Mini 3/4 Dot → 8mg or 10mg of nicotine per pouch
• Slim 2/4 Dot→  6mg of nicotine per pouch
• Slim 3/4 Dot → 7.9mg or 10mg of nicotine per pouch
• Slim 4/4 Dot → 10.9mg or 11mg of nicotine per pouch
• Slim 4/6 Dot → 11mg of nicotine per pouch
• Slim 5/5 Dot → 14mg of nicotine per pouch
• Slim 5/6 Dot → 14mg or 15mg of nicotine per pouch
• Slim 6/6 Dot → 17mg or 20mg of nicotine per pouch

Make sure to read our full strength guide to find out more.

VELO offers a sleek, tobacco free snus alternative for those who want nicotine without smoke, vapour, or lingering odour. Each pouch fits neatly under the lip, releasing nicotine gradually and evenly.

Many people ask: Are nicotine pouches and snus the same thing? The short answer is no. While they’re often grouped together, the differences matter. Snus contains tobacco; VELO pouches don’t. If you’re curious about how the two compare, check out our in-depth guide on nicotine pouches vs snus to see what sets them apart.

For users moving away from cigarettes or vapes, VELO pouches offer a discreet and steady experience. The effect builds more slowly than smoking and is gentler than vaping, but it's consistent, satisfying, and clean.

A Health-Conscious Choice
VELO pouches avoid the risks tied to inhaling smoke. Though not risk-free, they eliminate combustion entirely. New users might experience mild gum irritation, especially with frequent use, but overall, the format is designed to be low-impact. Curious about the benefits of switching? Our blog covers the pros of using nicotine pouches instead of smoking.

Comparison at a Glance:

• Quick hit, high risk, lingering smell
• Quick hit, moderate risk, some smell
• Steady release, low risk, no smell
• Socially smart, financially savvy

For many, switching to VELO means more control, fewer costs, and a simpler routine. It's a smart choice for those looking to cut down, quit, or just enjoy nicotine in a more modern way.

With their widespread reputation across Europe and vast selection of flavours, it's no wonder VELO is one of our most reviewed brands on the website. 

Here are some standout stars from the line-up:

• VELO Freezing Peppermint – ★★★★✬ 4.6 (593 reviews)
  Ranked #4 overall, this is also the #1 peppermint pouch across the entire site, and VELO’s top performer.
• VELO Crispy Peppermint – ★★★★✬ 4.7 (92 reviews)
  This one holds the #20 global ranking, and comes in as the #2 peppermint flavour right after Freezing Peppermint. A refreshing must-try.
• VELO Orange Spark – ★★★★✬ 4.6 (103 reviews)
  Zesty and bright, this citrus pouch stands out with a #30 overall rank, and is currently #1 in both orange and citrus categories.
• VELO Arctic Grapefruit – ★★★★✬ 4.1 (26 reviews)
  A bold and bitter grapefruit kick with a cooling twist. Ranked #174 overall and #2 in grapefruit flavour – this one’s for fans of grown-up citrus.

Leading the pack is VELO Freezing Peppermint, with over 590 reviews and a near-perfect 4.6. Orange Spark and Purple Grape stand out for their bold flavour and global rankings, while Crispy Peppermint is quickly gaining ground among mint lovers.

A few of VELO’s newer or niche flavours, like Eucalyptus Storm, Cinnamon Flame, and Peach Ice, are still waiting for their first reviews. If you’re up for discovering something different, your feedback could help put these pouches on the map rankings!

Our expert team has carefully tested and scored every VELO flavour. If you're looking to explore the range, our expert review is a great place to start  into the world of tobacco free snus.

With all the different nicotine pouch brands available, it can be hard to make your choice. Why do some people only use VELO while others swear only by brands like Pablo? That is why we have written comparison articles to breakdown exactly what distinguishes there brands. We go into depth on how flavour, strength and nicotine absorption difference can effect your pouch experience.

Read out VELO vs ZYN and VELO vs KILLA blogs to find out more.

VELO nicotine pouches are widely available across the UK and Europe, both online and in physical retail locations, making it simple to stay stocked with your favourite tobacco free snus.

Shopping online gives you the biggest advantage: access to the full range of VELO flavours, strengths, and formats, all in one place. You'll also enjoy fast delivery, discreet packaging, and often better value when buying in bulk.

At TwoWombats, you’ll find authentic VELO pouches at competitive prices, with expert support and the occasional freebie in every order. It's a trusted destination for thousands of UK pouch users who want a smooth, secure shopping experience. You can buy VELO directly through our store.

Prefer picking up your pouches in person? VELO is stocked in major UK supermarkets such as Tesco, Sainsbury’s, and Asda, as well as in petrol stations, convenience stores, and specialist tobacco and vape shops. Keep in mind that availability may vary by location, and not every shop will stock the full flavour line-up.

Read our in depth buying guide to find out all the options of purchasing your VELO pouches.