VELO vs Clew: Snus Nicotine Pouch Comparison

Which Nicotine Pouch Brand to Choose? VELO vs Clew

Among the top names in the nicotine pouch scene, VELO and Clew stand out, but they appeal to different types of users.

So, which one belongs in your pocket? This guide breaks down the key differences between VELO and CLEW to help you decide

Flavour Showdown: VELO vs Clew

VELO: Fresh, Clean, and Everyday-Friendly

VELO is known for its fresh, balanced flavour profiles. The brand sticks to crowd-pleasing tastes without going too extreme. Some of the top VELO flavours include:

• VELO Crispy Peppermint - 4.7 ★★★★★
  A bold peppermint kick with a refreshing crunch. This top-rated pouch delivers icy sharpness and a cool, crisp finish.
• VELO Freezing Peppermint - 4.6 ★★★★★
  Extra cold and exhilarating. A super-chilled peppermint blend that lives up to its name,  perfect for those who love intense frosty freshness.
• VELO Orange Spark - 4.6 ★★★★★
  A zesty citrus burst with a fizzy twist. Orange Spark is a playful pouch that balances fruity sweetness with a hint of sparkle.
• VELO Bright Spearmint - 4.6 ★★★★★
  Light, smooth and easy-going. Bright Spearmint is your everyday pouch with a clean mint profile and mellow cooling effect.
• VELO Purple Grape - 4.4 ★★★★☆ 
  Juicy and rich with a candy-like grape aroma. Purple Grape is a sweet, fruity escape with a smooth, satisfying vibe.

VELO’s flavours are designed for everyday use. They’re not overpowering, making them a favourite for people who want long-lasting freshness without an intense hit of sweetness or spice.

CLEW: Playful, Exotic, and Smooth

CLEW brings a modern, lifestyle-oriented twist to nicotine pouches, offering a smaller range of flavours than VELO. The brand focuses on clean classic flavours while throwing in some more interesting flavours such as Wintergreen and Coffee.

Popular choices include:

• Clew Blueberry
  Juicy and vibrant, this pouch bursts with ripe blueberry sweetness balanced by a gentle cooling finish. A smooth, fruity pick for everyday freshness.
• Clew Cool Mint
  A crisp mint profile with a refreshing chill. Clean, smooth, and cooling — perfect for mint lovers who want a classic, icy hit.
• Clew Watermelon
  Sweet, summery watermelon meets a light mint breeze. Refreshing and playful, it’s like a chilled slice of melon on a hot day.
• Clew Wintergreen
  Bold wintergreen flavour with a cooling exhale. Smooth and invigorating, offering a fresh, herbal twist that lingers pleasantly.

Our Clew pouches on the site do not have any reviews yet, so head on over and let us know what you thought!

VELO vs Clew: Nicotine Strengths Compared

VELO: Mild to Medium Strength

VELO offers a wide range, typically between:

• 4 mg (Mild)
• 6 mg (Medium)
• 10–14mg (Strong)
• 17mg (Extra Strong)

Best for:

• Beginners and medium-strength users
• People using pouches throughout the day
• Those wanting a steady, manageable nicotine release

CLEW: Light to Balanced Strength

CLEW’s offers three different strengths: 

• 5 mg (Light)
  
• 10 mg (Medium)
• 20 mg (Extra Strong)

Best for:

• A range of users, from casual to high strength.

VELO vs Clew: Pouch Texture & Feel

VELO: Discreet and Comfortable

• Soft, slim pouches
• Minimal drip
• Barely noticeable under the lip
• Perfect for discreet use in offices, commutes, or social settings.

CLEW: Smooth and Slim

• Soft pouch material with a slightly moist touch for flavour release
• Still discreet, but delivers a faster initial taste burst
• Balanced comfort and impact

VELO vs Clew: Brand Identity 

VELO: The Global Giant

• Owned by British American Tobacco
• Available in over 20 countries
• Focus on reliability, compliance, and mainstream appeal

CLEW: The Stylish Newcomer

• Boutique-style brand with a focus on fun, lifestyle marketing
• Targets flavour-seeking users who want something fresh and modern
• Growing presence in Europe with a niche but loyal following

VELO vs Clew: Who's Buying What?

VELO vs Clew: Award Showdown

Clew has made waves with multiple industry awards and has earned significant recognition in 2024.

• MENA Vape Awards – Best Nicotine Pouch (Middle East)
• Vapecon South Africa – Best Nicotine Pouch (South Africa)
• ANTY Malaysia Expo – Best Nicotine Pouch (Southeast Asia)
• Inter Tabac, Dortmund  – Best Nicotine Pouch Brand (Germany)
• Vapouround Global Awards – Best Nicotine Pouch (United Kingdom)

This impressive run showcases Clew’s consistency in innovation, quality, and global appeal across diverse industry forums.

What About VELO?

As of now, VELO has not been publicly documented as receiving any formal industry awards. While the brand enjoys strong market presence and recognition, that praise appears to come from popularity and product consistency rather than accolades.

VELO vs Clew: Which One Should You Choose?

Pick VELO if you want:

• Mild to medium nicotine strengths
• Soft, discreet pouches
• Fresh, classic flavours
• A globally trusted product for everyday use

Pick Clew if you want:

• Balanced nicotine with a smooth kick
• Creative, lifestyle-inspired flavours
• A modern brand with a playful edge
• Something that stands out from the mainstream

VELO vs Clew: Final Thoughts

Both VELO and CLEW deliver high-quality nicotine pouches, but your choice depends on what you value most:

• VELO = dependable, discreet, and classic
• Clew = stylish, flavourful, and fun

Think about your taste preferences, nicotine tolerance, and style, and you’ll know which brand is right for you.