FUMi Nicotine Pouch Guide: How to Choose Your Strength, Format and Flavour

When it comes to nicotine pouches, few brands stand out quite like FUMi. Created by The Snus Brothers in Sweden, FUMi has carved out its own niche with bold, salty flavours and a minimalist, stylish design. But what really makes FUMi special is the way it balances strength, flavour, and format, giving pouch users a snus experience that’s as versatile as it is unique.

FUMi Snus Strengths: Two Solid Options

FUMi keeps things simple with two nicotine strengths:

• 4 mg per pouch – Perfect for newcomers or those who prefer a lighter, more relaxed nicotine experience. This option allows users to ease into pouches without feeling overwhelmed.
• 8 mg per pouch – A stronger choice for more experienced pouch users or those seeking a more robust, longer-lasting kick throughout the day.

FUMi Snus Strengths: What Do the Dots Mean?

If you’ve noticed the dots on FUMi canisters, they’re there to make strength levels crystal clear at a glance. Each dot represents a step up in nicotine intensity:

• Two dots → 4 mg (lighter, beginner-friendly)
• Four dots → 8 mg (stronger, more robust experience)
  

This simple design means you don’t need to memorise numbers, just count the dots to instantly know the strength you’re picking up. It’s a small touch, but it reflects FUMi’s minimalist and user-friendly approach.

FUMi Snus Format: Classically Slim

All FUMi nicotine pouches come in a slim format, designed for comfort and discretion. The slim shape fits neatly under the lip, making it ideal for on-the-go use, whether at work, commuting, or travelling.

Each canister contains 20 pouches, with each pouch lasting up to 45 minutes of steady release. The packaging itself reflects FUMi’s minimalist Scandinavian design: sleek, portable, and colour-coded by flavour for easy recognition.

FUMi Snus Format: Wet Formula

What sets them apart is the moist, non-woven, and extra-soft pouch material, created with comfort in mind. This design ensures the fastest release of nicotine and flavour, while still keeping drip to a minimum.

Why Choose Slim & Wet?

FUMi’s slim and wet format offers the best of both worlds:

• Slim = discreet & comfortable – Sits naturally under the lip, perfect for subtle use.
• Wet = faster flavour & nicotine release – Satisfaction kicks in quicker without sacrificing duration.
• Extra-soft material = less irritation – Gentle against the gums, even with extended use.
  

Compared to dry pouches, which can feel rougher and release flavour more slowly, FUMi’s slim wet format provides a smoother, faster, and more enjoyable pouch experience overall.

FUMi Snus Flavours: Sweet, Salty & Fruity

Where FUMi truly shines is in its flavour innovation. Instead of following the mint-and-fruit trend, the brand has introduced a savoury, salty edge that’s inspired by Nordic taste traditions. The result? A line-up that’s daring, memorable, and completely unique.

Some standout flavours include:

• Salty Raspberry - “Raspberry and liquorice combined for a bold mix of fruity sweetness and savoury depth.”
• Salty Violet -“A daring blend of floral violet and salty liquorice, elegant yet refreshingly different.”
• Zingy Ginger - “A spicy, warming kick with a clean, fresh edge that lingers pleasantly.”
• Prickly Pear - “Exotic, juicy fruit with a subtle tang and a smooth, rounded finish.”
• Fiery Mango -” Tropical mango sweetness turned up with a hot, fiery twist.”

How FUMi Snus Compares to Other Nicotine Pouch Brands

Every pouch brand out there has their unique qualities and differences. 

• VELO → Big range of fruity/minty flavours.
• Nordic Spirit → Smooth, balanced pouches with selected flavours.
• ZYN → Big range of flavours with dry formula options.
• FUMi → Salty, savoury, bold flavours with minimalist Scandinavian design.

If you want something unconventional, flavourful, and stylish, FUMi is the clear choice.

Tips for Choosing the Right FUMi Pouch

Not sure where to start? Here’s a quick guide:

1. Start with strength – Beginners should go for 4 mg, while experienced users may prefer 8 mg.
2. Pick your flavour mood – Sweet and floral? Try Salty Violet. Bold and savoury? Go for Salty Liquorice or Spicy Cola. Fruity with a twist? Fiery Mango or Prickly Pear are perfect.
3. Enjoy the slim format – All FUMi pouches are slim, comfortable, and discreet.
4. Switch up your flavours! – Experiment with different flavours to discover your favourite.

Final Thoughts

FUMi isn’t just another nicotine pouch brand, it’s a tobacco free snus alternative with a twist. With its bold salty flavours, sleek Scandinavian packaging, slim wet format, and two clear strength options, FUMi is designed for those who value originality and quality in equal measure.

If you’re ready to try something different, FUMi is the pouch brand to watch.

Want to learn more about the world of nicotine pouches? Check out our Pouchopedia for guides, flavour comparisons, brand spotlights, and expert tips.