What is FUMi? Our complete buying guide to FUMi Nicotine Pouches

Author : Louise Johnson
Published: 4 July 2025 - Updated on: 3 December 2025

Buying Guide , Fumi

FUMi

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Table of Contents

What is Fumi? History How to Use Lifestyle

What is Fumi?

What is FUMi?

FUMi Nicotine Pouches, the bold Swedish brand from The Snus Brothers, has redefined nicotine pouches with its signature salty flavours. Unlike the fruity or minty options dominating the market, FUMi offers a savoury twist that has quickly won over enthusiasts across Europe and beyond.

Why Choose FUMi Nicotine Pouches?

FUMi pouches are known for their smooth, light mouthfeel and carefully crafted flavour profiles. Their unique savoury blends create a lasting, satisfying experience, setting them apart from conventional pouch brands.

What Makes FUMi Unique?

The brand’s salty flavour focus, commitment to premium ingredients, and strict quality control ensure consistency and excellence in every pouch. With a wide range of nicotine strengths, FUMi caters to both beginners and seasoned users, making it a truly versatile choice.

Fumi History

FUMi was created by The Snus Brothers in Sweden, a duo known for pushing boundaries in the world of modern nicotine. Drawing on their deep roots in Scandinavian snus tradition, they set out to craft something different, pouches that broke away from the usual mint and fruit-dominated market.

Their vision was clear: introduce bold, salty flavour profiles that celebrated Nordic taste heritage while delivering a smooth and satisfying experience. Since its launch, FUMi has steadily grown from a niche innovation into a recognized name across Europe, praised for its originality, quality, and fearless approach to flavour.

How to Use Fumi

What's Inside? FUMi: The Breakdown

FUMi nicotine pouches are packed into brilliant, super sleek little canisters, making them convenient for on-the-go use. Whether tucked into your tote or the back pocket of your jeans, FUMi’s canisters are always within reach without ever weighing you down.

FUMi takes a refreshingly minimalist approach to its design. With a penchant for simplicity, each canister speaks volumes through its understated elegance. The branding skips the fancy stuff in favour of clean lines, an uncluttered layout, and bold colours.

Speaking of which, colour plays a big role in FUMi's visual language, with each canister's shades thoughtfully chosen to reflect the flavour inside. Looking for FUMi’s Salty Violet option? Just seek out the purple canister. Or perhaps you wanted to try Spicy Cola instead? Well then, you need only feast your eyes on FUMi’s brown tin to find what you’re looking for.

Furthermore, each FUMi canister contains 20 pouches, meaning you’ll be stocked for the long haul. This quantity falls in line with typical industry standards.

Lifestyle - Using Fumi to Quit Smoking

FUMi offers a bold, tobacco free snus alternative for those who want nicotine without smoke, vapour, or odour. Each pouch provides a smooth, lasting release through the gums. With its savoury Nordic-inspired flavours, FUMi isn’t just another pouch brand; it’s a lifestyle choice for people who value simplicity, discretion, and originality. Whether you’re commuting, working, or travelling, FUMi fits seamlessly into your routine, giving you a cleaner, more convenient way to enjoy nicotine, anytime, anywhere.

Compared to Other Nicotine Products

Cigarettes: Fast effect, high health risk, strong smell
Vapes: Quick effect, lower risk, mild vapour and smell
Other Pouches: Smooth effect, mostly fruity or minty flavours
FUMi Pouches: Smooth effect, no smell, unique salty & savoury taste

Frequently Asked Questions about Fumi

How Many FUMi Pouches Come in a Can?

All canisters of FUMi come with 20 nicotine pouches. Be sure to look at the description when purchasing any pouch brands to ensure the amount of pouches within.

Do FUMi Nicotine Pouches Expire?

FUMi nicotine pouches have an expiration date. It is highly advisable to check the expiration date before using. Refrain from consuming any product that has passed its expiration. This guarantees an optimal experience and ensures the utmost safety for the consumer.

Who Owns FUMi?

FUMi is owned by the Snus Brothers and manufactured in Ödeshög, Sweden.

What Is the Nicotine Content in FUMi?

The nicotine content in FUMi nicotine pouches varies. For instance, pouches can contain either 4mg, 8mg, 11mg, or 17.5mg of nicotine per pouch depending on which format you choose. It is worth noting that these figures may vary slightly due to the manufacturing processes involved.

What Are the Ingredients in FUMi?

Declaration of content - Ingredients: Texturizer (E460), Water, Salt (NaCl), Sodium Carbonates (E500), Nicotine, Aromas, Humectants (E422, E1520), Xylitol (E967), Sucralose (E955).