What is FUMi? Our complete buying guide to FUMi Nicotine Pouches

What is FUMi?

FUMi, the bold Swedish brand from The Snus Brothers, has redefined nicotine pouches with its signature salty flavours. Unlike the fruity or minty options dominating the market, FUMi offers a savoury twist that has quickly won over enthusiasts across Europe and beyond.

Why Choose FUMi Nicotine Pouches?

FUMi pouches are known for their smooth, light mouthfeel and carefully crafted flavour profiles. Their unique savoury blends create a lasting, satisfying experience, setting them apart from conventional pouch brands.

What Makes FUMi Unique?

The brand’s salty flavour focus, commitment to premium ingredients, and strict quality control ensure consistency and excellence in every pouch. With a wide range of nicotine strengths, FUMi caters to both beginners and seasoned users, making it a truly versatile choice.

Click here to learn more about FUMi Nicotine Pouches.

FUMi was created by The Snus Brothers in Sweden, a duo known for pushing boundaries in the world of modern nicotine. Drawing on their deep roots in Scandinavian snus tradition, they set out to craft something different, pouches that broke away from the usual mint and fruit-dominated market. Their vision was clear: introduce bold, salty flavour profiles that celebrated Nordic taste heritage while delivering a smooth and satisfying experience. Since its launch, FUMi has steadily grown from a niche innovation into a recognized name across Europe, praised for its originality, quality, and fearless approach to flavour.

What's Inside? FUMi: The Breakdown

FUMi nicotine pouches are packed into brilliant, super sleek little canisters, making them convenient for on-the-go use. Whether tucked into your tote or the back pocket of your jeans, FUMi’s canisters are always within reach without ever weighing you down.

FUMi takes a refreshingly minimalist approach to its design. With a penchant for simplicity, each canister speaks volumes through its understated elegance. The branding skips the fancy stuff in favour of clean lines, an uncluttered layout, and bold colours.

Speaking of which, colour plays a big role in FUMi's visual language, with each canister's shades thoughtfully chosen to reflect the flavour inside. Looking for FUMi’s Salty Violet option? Just seek out the purple canister. Or perhaps you wanted to try Spicy Cola instead? Well then, you need only feast your eyes on FUMi’s brown tin to find what you’re looking for.

Furthermore, each FUMi canister contains 20 pouches, meaning you’ll be stocked for the long haul. This quantity falls in line with typical industry standards.

Read our full blog to learn how to get the most out of your FUMi nicotine pouches

While FUMi specialises in crafting pouches with a distinctly salty edge, their range does offer a little bit of something for everybody. For instance, FUMi Freezy Mint is about more than just salt. These pouches provide a cool blast of freshness, perfect for those seeking a sharp, invigorating kick. 

And if the chilling purity of Icemint isn’t for you, FUMi Salty Violet is a bold and innovative flavour. It intertwines the quintessential floral notes of violet with an unexpected salty twist, creating a complex and aromatic journey that's both comforting and intriguing.

For nicotine pouch lovers with a sweet tooth, FUMi Tangy Strawberry offers a luscious combination of ripe strawberries and creaminess. This flavour is like a gourmet dessert encapsulated in a pouch!

FUMi has several other flavours of nicotine pouches, too. To learn more about the specific tasting notes in each Fumi flavour, head over to our FUMi review!

FUMi nicotine pouches offer a personalised experience when it comes to nicotine strength. With four different strength options to choose from, you can select whatever suits you best!

If you're just starting out, the lowest strength of 4mg per pouch is a gentle introduction to the world of nicotine pouches. For those with a higher tolerance, opt for the stronger option of 17.5mg per pouch.

If you’d prefer something on the mild side, FUMi also offers intermediary strengths of 8mg and 11mg per pouch. This way, FUMi has ensured that there's a suitable option for every sort of nicotine pouch enthusiast.

Following the standard Dot system, FUMi denotes strengths as 1/4 Dot to 5/5 Dot, providing a clear and intuitive guide to finding your ideal nicotine choice. Just in case you’re still confused, here’s a quick refresher on the strength levels available in FUMi nicotine pouches:

• Slim 1/4 Dot → 4mg of nicotine per pouch
• Slim 3/4 Dot → 8mg of nicotine per pouch
• Slim 4/4 Dot → 11mg of nicotine per pouch
• Slim 5/5 Dot → 17.5mg of nicotine per pouch

FUMi offers a bold, tobacco free snus alternative for those who want nicotine without smoke, vapour, or odour. Each pouch provides a smooth, lasting release through the gums. With its savoury Nordic-inspired flavours, FUMi isn’t just another pouch brand; it’s a lifestyle choice for people who value simplicity, discretion, and originality. Whether you’re commuting, working, or travelling, FUMi fits seamlessly into your routine, giving you a cleaner, more convenient way to enjoy nicotine, anytime, anywhere.

Compared to Other Nicotine Products

Cigarettes: Fast effect, high health risk, strong smell
Vapes: Quick effect, lower risk, mild vapour and smell
Other Pouches: Smooth effect, mostly fruity or minty flavours
FUMi Pouches: Smooth effect, no smell, unique salty & savoury taste

FUMi is becoming increasingly popular across Europe, with growing availability both online and in select retail locations. Whether you prefer shopping from home or picking up a canister in person, staying stocked with your favourite salty and savoury flavours is simple.

Buying online is the easiest way to access the full FUMi range, including every flavour and nicotine strength. You’ll also benefit from quick delivery, discreet packaging, and better value when buying in bulk.

At TwoWombats, we stock authentic FUMi nicotine pouches at competitive prices, with expert support and even the occasional freebie in your order. Thousands of pouch users across the UK trust us for a smooth, secure shopping experience. You can buy FUMi directly from our store.

Prefer to shop in person? FUMi is gradually appearing in tobacco shops, vape stores, and specialist retailers across Europe. Availability may vary by region, and not all outlets will carry the full flavour lineup.

Whether you choose online or in-store, finding FUMi nicotine pouches has never been easier. Just remember to check expiry dates, confirm your preferred strength, and always buy from reputable sources to ensure quality.