FUMi vs On!: Side by Side Snus Brand Comparison

When it comes to tobacco-free snus, two brands that often get compared are FUMi and On!. Both brands are produced by Helix Innovations and the two brands bring their own strengths to the nicotine pouch market, appealing to different kinds of users. In this guide, we’ll take a closer look at how they stack up against each other in terms of flavours, strengths, design, and overall experience.

Brand Background

FUMi
FUMi is a relatively new player in the nicotine pouch scene but has quickly built a reputation for unique flavour combinations. Unlike many traditional pouch brands, FUMi focuses heavily on flavour creativity, offering their signature "Salty" flavoured nicotine pouches and blends that range from sweet and fruity to tangy and spicy.

On!
On! is one of the most widely recognised names in the nicotine pouch category. They are particularly recognisable due to their original square shaped container, which standsout comapred to competitor’s more typical round cans. Known for its minimalist packaging and discreet pouch design, On! has become a go-to for many users looking for consistency, availability, and a clean nicotine experience.

Flavour Variety

• FUMi: The brand is all about adventurous flavours. Expect combinations like Fiery Mango, Zingy Ginger, or even exotic fusions you won’t find elsewhere like Salty Raspberry. If you like your nicotine pouch to double as a flavour experience, or you enjoy changing up your flavour game, FUMi is designed for you.
• On!: By contrast, On! leans into simplicity. Their range includes classic options such as Mint, Citrus, Coffee, and Berry. On! offers reliable, straightforward flavours without overcomplicating things.

Verdict: FUMi wins on creativity, while On! excels at delivering clean, familiar tastes.

Nicotine Strengths

• FUMi: Only available in two strengths: 4mg or 8mg. Perfect for mild to medium nicotine users but a limited range.
• On!: Known for offering a wide spectrum, On! provides everything from mild 3 mg pouches up to stronger 9 mg options. This flexibility makes it a strong choice for beginners and seasoned users alike.
  

Verdict: On! takes the lead here, thanks to its broader strength range that covers more preferences.

Pouch Design & Feel

• FUMi: The pouches are slim, soft, and built for comfort, but they often pack in more moisture compared to ultra-dry brands. This gives a more flavourful release, though it may feel less discreet.
• On!: Famous for its mini dry pouches, On! delivers a very subtle fit under the lip. The trade-off is that flavour and nicotine release are slower compared to moist pouches.
  

Verdict: FUMi offers a juicier, more flavourful pouch, while On! is better for those who prioritise discretion and long-lasting use.

Packaging & Style

• FUMi: Bright, playful cans that stand out on the shelf, perfect if you like your pouch brand to have personality.
• On!: Sleek, pocket-sized rectangular boxes that are ultra-portable and discreet. A no-frills approach that’s practical and minimal.
  

Verdict: FUMi shines in personality, On! in practicality.

FUMi vs On!: Which One Should You Choose?

Choose FUMi if:

• You enjoy testing new and unique flavours
• Prefer a moist pouch and stronger flavours

Choose On! if you:

• Prefer classic flavours
• Like to have a wider range of nicotine strengths

Final Thoughts

Both FUMi and On! are strong choices in the tobacco-free snus market, but they serve different needs. FUMi is about fun, adventurous flavour journeys, while On! delivers consistency, discretion, and accessibility. Your choice will come down to whether you want your nicotine pouch to be a bold flavour experience or a reliable everyday companion.

Want to learn more about pouches or learn tips from experienced users?  Check out our reviews, flavour guides, and blogs on Two Wombats.